Tips For Your Fitness Business

Exposed: The Top Four Tips to a Successful Fitness Business

Josh Panebianco of Sydney Active is a young entrepreneur making waves in the personal training area. Here he shares his TOP FOUR tips in running a successful fitness business – so that you can do it too!

Setting goals

Personal training is all about helping your clients achieve their goals, but if you don’t have goals set out for your self and your fitness business, you have no chance of succeeding. You gotta walk the talk!

Goals are destinations, places that you would like your business to be.

Try to make these goals as specific as possible.

After you have set your goal now work out the actions that you need to complete to achieve your goals. For example you need x amount of clients to earn x amount a month which equates to x amount a year. Then break this down to how many prospects you need this month to achieve your goal. And then to get those prospects (to your website, through referrals, through networking etc) what action do you need to take.

One final note; don’t make all your goals monetary. Think about things that mean a lot to you in and outside your business.

Use direct debit to charge your clients

Direct debt is the only way you should charge your clients – and I have learnt this the hard way!

Direct debit makes you three times the amount of money with the same amount of clients. Never use packages they are for cave men who don’t know how to run fitness businesses. Charge your clients monthly by direct debit. With direct debit if someone doesn’t turn up you still get paid. Unless you love asking for money and love signing up the same person again and again auto debit is the only option.

Now that you direct debit all your clients you don’t look at how much your making per session it’s now more like how much you make a month with x amount of people coming twice a week.

You if wanna know more about how to make this work, then contact me direct and I am happy to share.

Create qualified clients

When someone calls and says “hi, I would like to learn more about your services and ask your prices,” don’t just tell them turn it around and say “ok, great well what do you want to do?” so you can learn more about them.

More often than not they will give you the standard answer of “I just want to get fit” or “just want to lose weight”. So then ask them “why it is important to you to get fit or lose weight”. Be aware that you may have to ask this a few times. What you are trying to do is to find their hot button which means their pain, the emotional reason why they called you. For example their father died of a heart attack and they don’t want the same fate. After you have found the emotional reason for wanting to train with you now is the time to go through prices and the times that they can train.
After that repeat everything they have said to you, for example so you want to train because your dad had a heart attack and your don’t want the same thing to happen to you, you want to train three times a week and you want to lose x amount of kgs .This will reinforce in the prospects mind the reason they want a person trainer and will create qualified clients before you even meet them in person.

Setting your hours

You may think that controlling your session times is the last thing to worry about, but letting your clients set your working hours is a recipe for disaster.

Make sure that you’re the one setting the hours that you work not your clients. Have blocks of the day that you train and commit to filling your hours. 6 till 10 and 4 till 8 or some thing like that and any time outside that make your self unavailable. This will help you gain control over your clients and stop your from becoming burnt out.

These are just my TOP 4 TIPS to running a successful personal training business.

If you want to learn more about getting qualified as a personal trainer, starting your own personal training business or just about motivating yourself then contact me. You will find me at

www.personaltrainerssydney.com.au
www.boxingsydney.com.au

If you are a young entrepreneur who has started a business and would like to share your TOP TIPS with other young entreprenuers, then send through your article to info@frankteam.com.au for consideration.