PR Secrets for Beginners – Workshop

Would you love to get some coverage in the media to grow your business but don’t know where to start?

As busy entrepreneurs it can be tricky to keep a finger on the pulse in all areas of your business. So knowing how to continually promote you and your business through media channels can be daunting…unless you have the know-how.

Effective PR is important to any business for a number of reasons. Mainly because it raises your profile to your audience, positions you as an expert in your field, helps to build your database and most importantly INCREASES SALES!

Why pay someone else when you can learn the secrets of how to utilise the media and make the most of PR opportunities yourself?!

The Frank Team’s ‘PR Secrets for Beginners’ workshop will teach you how to be a self-sufficient PR gun with a toolbox full of strategies for getting you and your business the PR exposure to grow your business right now.

Following the success of April’s “SHOW ME HOW” online marketing workshop with marketing gun, Fred Schebesta, The Frank Team are excited to offer a 3 hour practical workshop for young entrepreneurs like you on how to get out there, get noticed and raise the profile of you and your business with PR and publicity extraordinaire, Jonica Bray.

The Frank Team’s “SHOW ME HOW” series deliver workshops that are presented by young entrepreneurs for young entrepreneurs that are only about stuff you need to know about and focus on showing you HOW TO DO IT YOURSELF.

When: 14th July 4.30 – 7.30pm

Where: bioFirst Seminar Room
Ground Floor, National Innovation Centre, Australian Technology Park, 4 Cornwallis St Eveleigh, NSW 2015
Parking available on site.

How Much: $66 per person (inc GST)

A recording of this workshop will be available to view after the event  – please email jessica@frankteam.com.au to book your access.

Also, if you have a skill that you would like to SHOW other young entrepreneurs HOW TO DO then please contact us for inclusion in our “SHOW ME HOW” series.

We have put together a short article on 5 Mistakes to Avoid when working with the media. We hope to spread the learning we have had over the years in regards to working with the media to you so please feel free to forward the article around and use in your newsletters etc with acknowledgment of The Frank Team of course.

Plus check out the coverage other young entrepreneurs have got in the media recently – get inspired!

Our Workshop presenter:

Jonica Bray from Publicity Insider

Through this workshop Jonica Bray will teach people all the basic skills they need to get their business PUBLICITY.

After working for leading national and international press and liaising with PR agencies on a daily basis, she has a lot of experience to share. As a journalist she knows which stories get published and which press release’s end up in the recycle bin.

Her inside knowledge can be passed on and by following the simple instructions you will have a basic PR plan in no time. Most news rooms work the same and are looking for particular types of stories at certain times of the year.

Jonica will provide you with those calendars and suggest ways you can be involved with many publications throughout the year, establishing your credibility and enhancing your reputation along the way.

The 3 hour workshop will cover:

- Introductory guide explaining what PR actually is (compared with marketing and advertising)

- How PR can help your business

- Why it’s important to set PR goals

- How to create a simple PR plan.

- Identifying target audiences and the publications they read

- The main ways to secure free editorial coverage

- How to develop story material for your pitch

- Digging deeper to get the story

- Who are you going to call?

- Roles within the media

- Becoming a PR expert

BOOK NOW TO SECURE YOUR SEAT

When: 14th July 4.30 – 7.30pm

Where: bioFirst Seminar Room
Ground Floor, National Innovation Centre, Australian Technology Park, 4 Cornwallis St Eveleigh, NSW 2015
Parking available on site.

How Much: $66 per person

A recording of this workshop will be available to view after the event  – please email jessica@frankteam.com.au to book your access.

We have put together a short article on 5 Mistakes to Avoid when working with the media.  We hope to spread the learning we have had over the years in regards to working with the media to you so please feel free to forward the article around and use in your newsletters etc with acknowledgment of The Frank Team of course.

How to Source New Opportunities for Your Business

There are many reasons why businesses require ongoing opportunities to come their way. Perhaps the business is ready to expand; maybe the business requires expertise or additional services they are not trained or equipped to provide; or it could be that the business is looking for long-term relationships with potential clients and is happy to spend time with these prospects to develop good relationships.

Finding, creating and making the most of opportunities does not cost wads of money. It is about time, energy & persistence, which you have a heap of we know!

Sourcing New Opportunities

Networking

Networking is a great way to create opportunities for your business. Networking allows you to meet new people, and through them, new organisations. It keeps you up to date with industry trends and in the loop about opportunities your competitors have seized. This is an easy and fun way of keeping your finger on the pulse of opportunity. It is also a great way to encourage the next source of business opportunities, referrals.

Referrals

Referrals can bring in new business for your organisation (and even better – big business and ongoing, repeat business!). Business relationships where trust and loyalty exist are more likely to refer on other people to you, who are in turn more likely to want to establish an ongoing relationship. The easiest way to get referrals is to keep your existing customers happy. This means great service, good prices and going the extra mile on occasion to make sure they get what they want, on time. But all this is expected from a business relationship, so encourage them to talk about you by offering a reward or loyalty scheme; creating awards and competitions; or by simply treating them so well they just have to talk about you (send Christmas cards, ask how they are, send regular evaluations for them to complete about your service, hold social functions or ‘open days’).

Publicity

New business is easily attracted by good publicity, which definitely does not mean any publicity. Get some good quality, accurate media coverage (not advertorial) in a print or broadcast medium that potential clients use. Send regular, newsworthy media releases to your local media, online media in your industry and also to your local Chamber of Commerce.

Get in Front of People

People often like to know the ‘face’ of the organisation they are dealing with, so make an impression for your business by getting out to professional functions. Put a video of yourself on your website. Get on the speaking circuit and become an expert in your field and industry; then speak at conferences, workshops and business functions. If people respect your advice and see you ‘giving it freely’ to your peers at an event (even if you are getting paid), you stand in good stead for picking up some business from your new admirers.

Good old fashioned reading!

Read your local paper, industry publications, emails that come in, business books or websites. You never know where your next idea will come from.

A game a young entrepreneur we know of plays to keep himself alert to new opportunities is he takes all of the emails that come in and he has to think how with each of them(the non-spam ones) he can turn it into an opportunity. Whether it is asking for a meeting, using the information in the email for an idea for an article of your own, suggesting a partnership or forwarding it onto a contact that would find it of interest and use. Try that game for yourself!

The best piece of advice about business opportunities is to be actively looking for them. Opportunities very rarely fall in your lap, and being proactive allows you to be strategic and choosy about who you do business with, as well as when and how often.