Web Conversion Tips – Sneak Preview

Young entrepreneur Fred Schebesta has provided us with a sneak preview of his upcoming Workshop – The Real Basics of Online Marketing.

This snippet is all about converting your online visitors to your site to take action in some way.

It is a perfect lunch time listen!

Download here and listen now for your dose of Web Conversion Tips.

The Real Basics of Online Marketing – Workshop

The Frank Team is proud to present its first workshop in its new “SHOW ME HOW” series; our workshops that are presented by young entrepreneurs for young entrepreneurs that are only about stuff you need to know about and focus on showing you HOW TO DO IT YOURSELF.

We have noticed that many young entrepreneurs with websites are unsure of some of the basics of online marketing. That is anything from key words, search engine optimisation, landing pages and good web page structure. As such they are not getting the most out of their website or web development team.
Young Entrepreneur Fred Schebesta, an online marketing gun, is here to save the day! We have an awesome 3 hour practical workshop that will cover the basics of online marketing in a really fun, simple & highly practical way. Low on jargon and high on usefulness is what we can guarantee.
When: 27th April 4.30 – 7.30pm in Sydney CBD How Much: $66 per person

Book in for this event with jessica@frankteam.com.au

More info here http://www.youngentrepreneurs.net.au/online-marketing-secrets-presented-by-a-young-entrepreneur-for-young-entrepreneurs.html

Also, if you have a skill that you would like to SHOW other young entrepreneurs HOW TO DO then please contact us for inclusion in our SHOW ME HOW series.

REGISTER NOW

The Real Basics of Online Marketing – Workshop

LEARN THE SECRETS TO MARKETING YOUR BUSINESS ONLINE EFFECTIVELY

Presented by Young Entrepreneur Fred Schebesta
Bought to you by The Frank Team – SHOW ME HOW Young Entrepreneurs Workshop Series

Want to learn some of the real basics of online marketing so that you can do it yourself or direct your web contractor more effectively?

Want to learn how to market your business online like the professionals? And unlock the potential of online marketing for your business.

Guru Young Direct Marketer & Young Entrepreneur, Fred Schebesta is running his highly popular 11 Online Marketing Secrets Seminar especially for The Frank Team to reveal and teach online marketing secrets to young entrepreneurs. Yey!

In an increasingly online world, savvy young business owners are harnessing the power of online marketing. Many recognise that it is a strategic part of the overall marketing mix, but don’t know where to start and for many it seems just too hard.

Using the power of the web levels the playing field for every business – big or small, which is perfect for young entrepreneurs. Everyone has the chance to attract customers and with this seminar you have the prefect opportunity to learn exactly how to really unlock the potential of the web for your business.

Fred will share his knowledge in a highly practical and clear way; no jargon (unless it is explained!). It will only cover the stuff you need to know about and focus on showing you HOW TO DO IT YOURSELF.

“I would like to share the secrets I have learnt and to teach young entrepreneurs the secrets to online marketing that I have learnt through trial and error. There are some really easy, cheap and highly effective ways that you can have your website and online marketing super charging your business now.” Fred Schebesta.

Here at The Frank Team we noticed that many young entrepreneurs with websites are unsure of some of the basics of online marketing. That is anything from key words, search engine optimisation, landing pages and good web page structure. As such they are not getting the most out of their website or web development team.

Young Entrepreneur Fred Schebesta, an online marketing gun, is here to save the day! We have an awesome 3 hour practical workshop that will cover the basics of online marketing in a really fun, simple & highly practical way. Low on jargon and high on usefulness is what we can guarantee.

What will be covered in the workshop?

The workshop will cover Fred’s Top 11 Tips:

1. Improved conversion into database list secrets

2. How to use your email list

3. Secret & Easy Search engine marketing tactics

4. How to quickly leverage Customer profiling

5. Landing page secrets to improved conversion

6. 4 secrets to immediately improve your online Credibility

7. Increased effectiveness secrets for your pay per click search marketing

8. Using domain names to your advantage

9. Secret Microsite techniques for 2 bites at the cherry

10. Website statistics secret formula

11. 3 Fred Schebesta secret tactics to increased traffic

The Frank Team will also provide facilitated network time to ensure you get to meet other awesome young entrepreneurs.

When: 4.30 – 7.30pm Monday 27 April 2009
Price: $66 (incl GST)* – includes workbook with all Fred’s powerpoint slides. *Special price for The Frank Team young entrepreneurs
Where: PLEASE NOTE: CHANGE OF VENUE

Venue -Place: bioFirst Seminar Room

Ground Floor, National Innovation Centre, Australian Technology Park

4 Cornwallis St

Eveleigh, NSW 2015

Googlemap – http://tinyurl.com/cdoont

Parking available on site. Enter via Cornwallis Street (do not take the main ATP entry)

Secure your seat now for Fred’s “Online Marketing Secrets”

If you wish to pay by direct deposit please contacts us to arrange.

Any questions? email The Frank Team or (02) 95186244.

What do other people think of Fred’s seminar?

Fred Schebesta is Director of innovative online direct marketing company, Freestyle Media.

Fred works with Australia’s leading brands offering insight into the world of online direct marketing. He is recognised industry-wide for his skills in combining proven and traditional approaches with new thinking and ideas.

Fred was acknowledged as one of Australia’s leading entrepreneurial minds under the age of 30 when he was listed in the 2008 Australian Anthill’s 30under30.

He was awarded ADMA’s 2006 Young Australian Direct Marketer of the Year for his pioneering work combining the traditional direct marketing with online marketing techniques.

He started Freestyle Media while he was studying at University in 2001. He built it into a fast growing online marketing agency and in 2007 listed company Q Limited acquired Freestyle Media.

Freestyle Media major clients include 3 Mobile, Hutchinson, Sanitarium, Virgin Mobile, NRMA, Constellation Hotel Group, University of Newcastle, McDonalds Australia, Acer Computers, and Robobank across Australia and New Zealand

In his presentations, Fred shares with participants the techniques he has used to create innovative, successful campaigns for his clients. He is committed to sharing these techniques and educating the industry about online direct marketing and its application across the online discipline.

He is a regular public speaker and holds seminar events that are designed to grow the direct marketing industry.

Comments on Fred from Michael Kiely

Marketing Wizard and Executive Editor of Marketing Magazine, Michael Kiely said, “Mr Schebesta has never worked for anyone but himself. He started Freestyle Media while at university and has built it into a substantial “digital direct marketing” agency, with a host of major brands on the register.”

“He runs an educational outreach program of seminars and articles to teach companies how to apply direct marketing principles to online marketing. He invents new techniques. He is making a significant contribution to the industry already.”

“Fred is part of the new generation of direct marketers who are introducing the disciplines of direct marketing into the glamorous internet ‘space’. Too much money has been wasted online by people who don’t know what they are buying who hire web people who don’t know how to maximise response. Fred is a good representative of the future.”

Recent Speaking Appearances

Fred is a regular speaker at conferences and events. Below are recent appearances.

* Ad:tech Panel Blogvertising, Corporate Blogging and Vlogs
* AIMIA, “The Future of Video Online”
* ADMA Forum
* AALARA conference
* CeBIT
* Chamber of Commerce, Randwick, Burwood, Canada Bay
* Connect Marketing
* Department of State & Regional Development, Business Development workshops, Sydney, Bangalow, Coffs Harbour, North Sydney, Sydney City, Griffith
* Emarketing Expo
* etail World Australasia 2007
* IQPC Online Marketing “Turbo Tutes” conference
* Search School, Melbourne
* Search Summit
* SmartCompany Webinar
* Search Engine Room
* The Last Thursday Club
* Women’s Network Australia Expo

Recent Publications

Fred is often asked for industry comment and has been regularly profiled marketing and business magazines and newspapers including:

* Marketing Magazine
* AdNews
* B&T
* SMH
* The Australian
* Management Today
* SmartCompany

Any Questions?

Secure your seat now for Fred’s “Online Marketing Secrets”

If you wish to pay by direct deposit please contacts us to arrange. Email: info@frankteam.com.au or (02) 95186244

Ten Secrets to Great Email Marketing

The debate about snailmail versus email rages on between the old timer marketers and the new age digital marketers. Here we get the inside word from a digital marketer’s perspective, Fred Schebesta, on how to increase your response rates and generate a multitude of leads.

As young entrepreneurs you often start with little to no money, and using the internet and emarketing smartly is vital as it doesn’t carry to cost of other more traditional marketing methods.

1. No mistakes!
Broken links and images in your emails are an instant detraction from what you’re offering. Not only does it damage the image of your company it also disables the customer from accepting your offer.

2. Make it a quick message for a quick medium.
You have 3 seconds to grab your customer’s attention otherwise they can just press delete or move onto the next email. Make sure your message is transferred quickly as people tend to read and discard email quickly.

3. Send more than one email in the campaign.
After you’ve sent your initial email with its offer send another one a week later saying that the offer has almost expired. This creates urgency for the reader.

4. Email link to websites.
You’ll receive much faster response rates if you link to a website instead of asking the buyer to pick up a telephone and call you. Ensure that your offer is clearly displayed on your website and it’s clearly understood how to accept the offer.

5. Reply to your responses.
Unlike with other mediums, the time between when your offer is delivered and when it can be acted upon is very short. As a rule, your response time should not be longer than 12 hours.

6. Give customers a reason to refer.
At the bottom of your email put a small blurb. “If you know of anyone else who would be interested in this offer please forward them this email.” Give your customers a reason to refer a friend and you’ll see an even better response rate.

7. Layout of the email.
Understand how your audience is going to read their email. In general people only view the email in a small box. What that means for your email is that it needs to convey its message in that little box and give them a reason to scroll down.

8. Tune into WIIFM.
The WIIFM (Whats in it for me?) station is a favourite station when it comes to accepting special sales offers. Ensure that your buyer has a clear and simple way of accepting your offer. ‘Click here to receive a free case study’ – ‘ Reply to this email to receive a free copy’ – ‘Place your name in the form to begin
your registration process’.

9. Flashy images vs Text.
There must be a balance between images and text in email marketing. Preferably more text than images. One image plus a single link with a call to action in actual text is ideal.

10. Clean Subjects.
Ensure that you have a subject line that is catchy enough for your email to be opened and relevant enough for the email to be read all the way through. Try using questions (e.g. Are you struggling to find clients?) or great adjectives (e.g. Exclusive unveiling of new product).

For more info and tips from Fred, check out his blog.

10 Secrets to Marketing Small Business Online

Fred Schebesta – Young Entrepreneur

Being online levels the playing field, as, big or small, everyone has the same chance to attract customers.

This makes online the best place for young entrepreneurs to promote their business! If you are smart and willing to learn, your online promotion can cost you nothing but your time and your internet connection, but deliver awesome results.

By following some basic principles, you can receive the same coverage as major players and see your business take off using savvy, affordable marketing.

1. Create a Website of course!

Without a web presence you don’t exist online. So the first and most obvious step is to create one! This need not cost anything though – you can get a really great template, like a WordPress template that will have you up on the web with a website for nothing. The Frank Team’s Young Entrepreneurs website is built on a WordPress template!

The key to keeping customers happy in the online environment is to design a website that is both aesthetically (the way it looks) and functionally (what it does) pleasing. When you’re designing your website, create a situation where every page drives a visitor to action and generates a sales lead for your business.

This could mean they SUBSCRIBE to something, or they DOWNLOAD something, or they COMMENT or they APPLY or event better they BUY NOW!

2. Convert Visitors to Leads

To turn your website from a passive, “brochure-ware” site that delivers a lot of information but doesn’t deliver results, you need to refocus your strategy from delivering free information and content, to providing relevant content that drives consumer action.

Supplying information is both necessary and helpful to readers and handy in raising your search engine rankings. Always ask yourself, “what is my call to action” – these can take the form of links to downloads, requesting consumer information, advertising, offers or promotions. At the very least, encourage users to make contact with you, either by phone or email.

Main aim: get their contact details some way. This means you will then be able to start to have an ongoing conversation with them, through your marketing and contact, to eventually get the action you desire from them (purchase, attending an event, signing a petition etc)

3. Build Trust & Credibility

Being open and transparent (they can see what you do, honest) is crucial to success in online marketing.

Prove you are a real, concrete, reliable business by including as many of the following as possible: clear contact details including a physical address and landline phone number, photos and images of employees, location and equipment, third party endorsements and verification of your authenticity including ‘approved’ stamps and/or testimonials.

These days everyone is worried about getting scammed on the internet. Show your visitors that you are totally legit!

Also, be sure to reply to all contact inquiries quickly.

4. Search Engine Leads

The first step to finding what you need on the internet is running a search on a company name, product name, service or activity.

Research (and experience) shows that high search engine rankings are a major predictor of online business success. After 30 results, users stop looking, so it’s vital you sit within this top percentile.

To optimise your business’ search engine ranking, use search engine optimisation (ie: using key words your customers would use to find you on your site as much as possible, so people find you when searching) and search engine marketing (you can pay to have your site link featured on the right hand side of search results pages or on other people’s websites)

5. Email Market/eDM

The power of online can be summed up by email marketing. This is all about sending emails to certain people that promotes your business, services or organisation.

It’s a cost-effective, efficient, traceable, relationship-building tool for regularly communicating with your existing and potential consumers. It can cost you nothing if done through your existing email system, otherwise you can use online software like Campaign Monitor that will charge you a very small fee per email, when you have large email marketing campaigns to send out.

Have you heard of the 80:20 rule in marketing? 80% of your business comes from 20% of your customers. Email marketing is the easiest way to continue an ongoing, targeted dialogue/conversation with your peeps.

5 top secrets for Email Marketing Success are: regularity, short punchy content, calls to action, personalisation, and maintaining a clean list (a database that is made up of real email addresses of people actually interested in hearing about you and your business).

6. Affiliate Market

As well as buying listings in search engine results, you can buy or trade listings on relevant directories and/or cross-promotional websites. Reciprocal link-backs (where you ask someone to put the link for your website onto their website and you do the same for them) improve both websites’ natural search engine listings.

Swapping links with your business colleagues, friends websites and even perhaps with your customers will help you both when it comes to ranking in the search engines.

7. Partnerships & Links

As with affiliate marketing, the success of this tactic lies in increasing your exposure through both cross-promotion on related websites, and also through upping your search engine listing thanks to increased link-backs.

There are many avenues to increasing your presence, for free or at a low cost on related websites. Submit articles to other websites and free PR websites, submit sites to directories, buy links, buy partnerships e.g. Emailcash, List on Shopferret and price comparision websites.

8. Blogging

Running a business, you are clearly an expert in your field. Invite potential and current customers to share your expertise and get a taste of how your knowledge will positively impact them, by creating a blog.

Blogs create a community around those with common interests and become a tool for sharing and developing ideas. Their major advantage is creating an open, accessible channel to boost consumer involvement.

They can be used to encourage trials, conduct on-the-ground research, and develop ongoing customer relationships. Plus there’s stacks of software online to set up your blog – all for free!

9. Email Signature

Think about how many emails you send out each day, each week, each month. Now multiply that by the emails sent by your business partners, employees and/or subcontractors. Every one of those emails is an opportunity to market your business.

As well as including your standard contact details, and always, always your website URL; the smart online marketer also uses this opportunity to promote their latest offer, promotion, or release. Alternately it can be used to build your brand identity or value-add to consumers, and grow your relationships.

10. Track & Respond

Every web host keeps detailed statistics of activities occurring on your website; from the number of visitors, to downloads, where people landed and left the site, how long they stayed, to where they spent most of their time. Google Analytics is the most used.

Analyse this information and use it to continually improve your site’s performance based on this silent customer feedback.

The beauty of the Internet is that you can change your marketing and track its effects immediately. If something is working, stick with it. If not, change it again.

Going Forward

While you may not have the financial resources of the big guns, you do share access to the same technology: online. Use it to your advantage, and watch your small business grow!

This article was provided by Fred Schebesta, Director of Freestyle Media: a full-service online marketing agency based in Sydney, Australia. Want to hear more of what Fred’s got to say about online marketing? Check out his blog @ www.onlinemarketingsydney.com.au to sign up for FREE online marketing tips