Make the Media Your Best Friend

Young Entrepreneurs in the Media

Dealing with the media can seem daunting when you’ve never done it before. Once you learn how, media coverage can be the best marketing tool to grow your biz.

We asked 3 young entrepreneurs how they got media attention, how it helped their businesses and what tips they have for anyone starting out.

Check out their stories here

Here are some examples of media releases featured in local papers by young entrepreneurs:

Download them and start thinking about what press release you could put together to get you and your business noticed in the media!

Paul Munro, Creative Director, Vision- Print Design Studio

1. Local paper (The Highland Post) – Local Young Entrepreneurs Reject the Recession

Vanessa Cullen, Principal, Forward Thinking Design

1. Fit Out magazine – Setting the Standard

2. Local paper – Design on Future

Where has The Frank Team been in the media recently???
We have been lucky enough to get some great media attention over the years. We have used a combination of direct media releases to journalists, as well as our website ranking highly for keywords that we know journalists are looking for and they then contact us!

Check out…
News.com.au – Young entrepreneurs tell Australians to toughen up on the global financial crisis
Daily Telegraph – Youth get down to business
The Australia – Now’s the time for web starts ups to go online
Want to learn how to get yourself featured in the media?

BOOK NOW for our PR Secrets for Beginners Workshop.

Send us your media coverage and we will add it here for ALL to see! jessica@frankteam.com.au

PR Secrets for Beginners – Workshop

Would you love to get some coverage in the media to grow your business but don’t know where to start?

As busy entrepreneurs it can be tricky to keep a finger on the pulse in all areas of your business. So knowing how to continually promote you and your business through media channels can be daunting…unless you have the know-how.

Effective PR is important to any business for a number of reasons. Mainly because it raises your profile to your audience, positions you as an expert in your field, helps to build your database and most importantly INCREASES SALES!

Why pay someone else when you can learn the secrets of how to utilise the media and make the most of PR opportunities yourself?!

The Frank Team’s ‘PR Secrets for Beginners’ workshop will teach you how to be a self-sufficient PR gun with a toolbox full of strategies for getting you and your business the PR exposure to grow your business right now.

Following the success of April’s “SHOW ME HOW” online marketing workshop with marketing gun, Fred Schebesta, The Frank Team are excited to offer a 3 hour practical workshop for young entrepreneurs like you on how to get out there, get noticed and raise the profile of you and your business with PR and publicity extraordinaire, Jonica Bray.

The Frank Team’s “SHOW ME HOW” series deliver workshops that are presented by young entrepreneurs for young entrepreneurs that are only about stuff you need to know about and focus on showing you HOW TO DO IT YOURSELF.

When: 14th July 4.30 – 7.30pm

Where: bioFirst Seminar Room
Ground Floor, National Innovation Centre, Australian Technology Park, 4 Cornwallis St Eveleigh, NSW 2015
Parking available on site.

How Much: $66 per person (inc GST)

A recording of this workshop will be available to view after the event  – please email jessica@frankteam.com.au to book your access.

Also, if you have a skill that you would like to SHOW other young entrepreneurs HOW TO DO then please contact us for inclusion in our “SHOW ME HOW” series.

We have put together a short article on 5 Mistakes to Avoid when working with the media. We hope to spread the learning we have had over the years in regards to working with the media to you so please feel free to forward the article around and use in your newsletters etc with acknowledgment of The Frank Team of course.

Plus check out the coverage other young entrepreneurs have got in the media recently – get inspired!

Our Workshop presenter:

Jonica Bray from Publicity Insider

Through this workshop Jonica Bray will teach people all the basic skills they need to get their business PUBLICITY.

After working for leading national and international press and liaising with PR agencies on a daily basis, she has a lot of experience to share. As a journalist she knows which stories get published and which press release’s end up in the recycle bin.

Her inside knowledge can be passed on and by following the simple instructions you will have a basic PR plan in no time. Most news rooms work the same and are looking for particular types of stories at certain times of the year.

Jonica will provide you with those calendars and suggest ways you can be involved with many publications throughout the year, establishing your credibility and enhancing your reputation along the way.

The 3 hour workshop will cover:

- Introductory guide explaining what PR actually is (compared with marketing and advertising)

- How PR can help your business

- Why it’s important to set PR goals

- How to create a simple PR plan.

- Identifying target audiences and the publications they read

- The main ways to secure free editorial coverage

- How to develop story material for your pitch

- Digging deeper to get the story

- Who are you going to call?

- Roles within the media

- Becoming a PR expert

BOOK NOW TO SECURE YOUR SEAT

When: 14th July 4.30 – 7.30pm

Where: bioFirst Seminar Room
Ground Floor, National Innovation Centre, Australian Technology Park, 4 Cornwallis St Eveleigh, NSW 2015
Parking available on site.

How Much: $66 per person

A recording of this workshop will be available to view after the event  – please email jessica@frankteam.com.au to book your access.

We have put together a short article on 5 Mistakes to Avoid when working with the media.  We hope to spread the learning we have had over the years in regards to working with the media to you so please feel free to forward the article around and use in your newsletters etc with acknowledgment of The Frank Team of course.

Opportunities for Young Entrepreneurs – May 8

Here is another slab full of opportunities for Frank Team young entrepreneurs & those that work with them! Enjoy.

Stepping Up Program – ONE Spot Left

The Frank Team’s highly successful Young Entrepreneurs Stepping Up Program starting on May 27th has only ONE more spot available. We have 15 very eager young entrepreneurs all ready to go, and so can only take one more application for this intake. Get in quick with your application to be a part of our 6 week intensive business growth program which has workshops, networking and mentoring galour!

More info and application form for Young Entrepreneurs Stepping Up Program

Young Entrepreneurs MasterMind Group

The Frank Team has a new MasterMind group starting on May 18th for young entrepreneurs. This group will meet monthly to learn, connect & discuss business to help grow to the next level. A guest speaker will present at each session, as well as facilitated discussion around key business issues and the setting of personal business goals that the group will keep you accountable for. Only 10 – 15 young entrepreneurs per group. If you are interested to join please contact us jessica@frankteam.com.au

Media Alert – New Channel 9 TV Show Wants Biz Talent

A new show by Channel 9 called “Money for Jam” is looking for some young entrepreneur talent to feature! They want to hear from young biz peeps who are running their business part-time, while they are studying school or uni, doing it on the side, for a little extra cash, or to help support the family. You can be any age and in any industry. They would prefer that you are from Sydney, NSW, Melbourne or Brisbane – due to tight filming deadlines.

The show is about the innovative and resourceful ways that people are making money in the current climate. They would like a regular feature on a young entrepreneur.

So if you fit the criteria (or someone you know fits the criteria) and are interested in being featured then please contact us jessica@frankteam.com.au or (02) 95186244 and we will get your details and forward to the producer.

Get Chatting & Sharing – New Young Entrepreneurs Forum

The Frank Team has just launched its online forum for young entrepreneurs. This is a great place to meet other young entrepreneurs just like you, share ideas and advice, promote you and your business and hear about great opportunities.

We know that any time we have an event or at our workshops the young entrepreneurs LOVE learning from each other, hearing each other’s ideas and advice, and being inspired by each other and your achievements. So to help keep these conversations going and to start more, we have created a forum space for young entrepreneurs.

We have started a few topic areas and will add to these. So go and GET CHATTING – start off with introducing yourself and your business to everyone! And yes, all of the posts are indexed by google – yey!

Biz Awards- Get Noticed & Rewarded

There are a heap of business awards up for grabs at the moment that we suggest you consider entering. Biz awards are a great way to learn more about your business and analyse it from an outsiders point of view. There are a heap of great prizes up for grabs, and of course the profile and publicity is great for business  if you are a finalist or winner! So get in there now and take your marketing time to enter some of these awards:

Smart Company’s HOT 30 Under 30 – you gotta get in TODAY to enter this one (entries close May 8th). They are looking for the top 30 young entrepreneurs under the age of 30.

Essentially for Women Award – this one offers a business and life makeover for women, pretty cool!

Sydney University Alumni Awards – if you attended Sydney University then this would be a great one to enter.

Telstra BusinessWomen Award – this has a great selection of categories to enter, including one for Young Business Women.

My Business Awards - these have been running for a while and are a great way to gain exposure.

Work from Home? Need some help? FREE Events

We know many young entrepreneurs who start out working from home, and then even have a home office aswell as an office. Working from home and setting up there (often in your parents home!) can have its own challenges. Home Based Biz Week is a great way to learn more about how to make it work for you. It runs from 25th – 29th May.

And even if you don’t work from home the events during HBBW look pretty good and they are free – so why not  take advantage of them!

If you want to run an event there is still time to be added – so ask quickly!

Job Opportunity at The Frank Team

The Frank Team is currently looking for a full time sales and marketing manager. If you or anyone you know is interested then please contact us for a full job description and application details.

If you hear of an opportunity that you know young entrepreneurs could make the most of then please let us know an we will spread the word!

Wanna get these opporutunities emailed to you? Email us info@frankteam.com.au with SUBSCRIBE TO YTREP OPPS