Web Conversion Tips – Sneak Preview

Young entrepreneur Fred Schebesta has provided us with a sneak preview of his upcoming Workshop – The Real Basics of Online Marketing.

This snippet is all about converting your online visitors to your site to take action in some way.

It is a perfect lunch time listen!

Download here and listen now for your dose of Web Conversion Tips.

The Real Basics of Online Marketing – Workshop

The Frank Team is proud to present its first workshop in its new “SHOW ME HOW” series; our workshops that are presented by young entrepreneurs for young entrepreneurs that are only about stuff you need to know about and focus on showing you HOW TO DO IT YOURSELF.

We have noticed that many young entrepreneurs with websites are unsure of some of the basics of online marketing. That is anything from key words, search engine optimisation, landing pages and good web page structure. As such they are not getting the most out of their website or web development team.
Young Entrepreneur Fred Schebesta, an online marketing gun, is here to save the day! We have an awesome 3 hour practical workshop that will cover the basics of online marketing in a really fun, simple & highly practical way. Low on jargon and high on usefulness is what we can guarantee.
When: 27th April 4.30 – 7.30pm in Sydney CBD How Much: $66 per person

Book in for this event with jessica@frankteam.com.au

More info here http://www.youngentrepreneurs.net.au/online-marketing-secrets-presented-by-a-young-entrepreneur-for-young-entrepreneurs.html

Also, if you have a skill that you would like to SHOW other young entrepreneurs HOW TO DO then please contact us for inclusion in our SHOW ME HOW series.

REGISTER NOW

The Real Basics of Online Marketing – Workshop

LEARN THE SECRETS TO MARKETING YOUR BUSINESS ONLINE EFFECTIVELY

Presented by Young Entrepreneur Fred Schebesta
Bought to you by The Frank Team – SHOW ME HOW Young Entrepreneurs Workshop Series

Want to learn some of the real basics of online marketing so that you can do it yourself or direct your web contractor more effectively?

Want to learn how to market your business online like the professionals? And unlock the potential of online marketing for your business.

Guru Young Direct Marketer & Young Entrepreneur, Fred Schebesta is running his highly popular 11 Online Marketing Secrets Seminar especially for The Frank Team to reveal and teach online marketing secrets to young entrepreneurs. Yey!

In an increasingly online world, savvy young business owners are harnessing the power of online marketing. Many recognise that it is a strategic part of the overall marketing mix, but don’t know where to start and for many it seems just too hard.

Using the power of the web levels the playing field for every business – big or small, which is perfect for young entrepreneurs. Everyone has the chance to attract customers and with this seminar you have the prefect opportunity to learn exactly how to really unlock the potential of the web for your business.

Fred will share his knowledge in a highly practical and clear way; no jargon (unless it is explained!). It will only cover the stuff you need to know about and focus on showing you HOW TO DO IT YOURSELF.

“I would like to share the secrets I have learnt and to teach young entrepreneurs the secrets to online marketing that I have learnt through trial and error. There are some really easy, cheap and highly effective ways that you can have your website and online marketing super charging your business now.” Fred Schebesta.

Here at The Frank Team we noticed that many young entrepreneurs with websites are unsure of some of the basics of online marketing. That is anything from key words, search engine optimisation, landing pages and good web page structure. As such they are not getting the most out of their website or web development team.

Young Entrepreneur Fred Schebesta, an online marketing gun, is here to save the day! We have an awesome 3 hour practical workshop that will cover the basics of online marketing in a really fun, simple & highly practical way. Low on jargon and high on usefulness is what we can guarantee.

What will be covered in the workshop?

The workshop will cover Fred’s Top 11 Tips:

1. Improved conversion into database list secrets

2. How to use your email list

3. Secret & Easy Search engine marketing tactics

4. How to quickly leverage Customer profiling

5. Landing page secrets to improved conversion

6. 4 secrets to immediately improve your online Credibility

7. Increased effectiveness secrets for your pay per click search marketing

8. Using domain names to your advantage

9. Secret Microsite techniques for 2 bites at the cherry

10. Website statistics secret formula

11. 3 Fred Schebesta secret tactics to increased traffic

The Frank Team will also provide facilitated network time to ensure you get to meet other awesome young entrepreneurs.

When: 4.30 – 7.30pm Monday 27 April 2009
Price: $66 (incl GST)* – includes workbook with all Fred’s powerpoint slides. *Special price for The Frank Team young entrepreneurs
Where: PLEASE NOTE: CHANGE OF VENUE

Venue -Place: bioFirst Seminar Room

Ground Floor, National Innovation Centre, Australian Technology Park

4 Cornwallis St

Eveleigh, NSW 2015

Googlemap – http://tinyurl.com/cdoont

Parking available on site. Enter via Cornwallis Street (do not take the main ATP entry)

Secure your seat now for Fred’s “Online Marketing Secrets”

If you wish to pay by direct deposit please contacts us to arrange.

Any questions? email The Frank Team or (02) 95186244.

What do other people think of Fred’s seminar?

Fred Schebesta is Director of innovative online direct marketing company, Freestyle Media.

Fred works with Australia’s leading brands offering insight into the world of online direct marketing. He is recognised industry-wide for his skills in combining proven and traditional approaches with new thinking and ideas.

Fred was acknowledged as one of Australia’s leading entrepreneurial minds under the age of 30 when he was listed in the 2008 Australian Anthill’s 30under30.

He was awarded ADMA’s 2006 Young Australian Direct Marketer of the Year for his pioneering work combining the traditional direct marketing with online marketing techniques.

He started Freestyle Media while he was studying at University in 2001. He built it into a fast growing online marketing agency and in 2007 listed company Q Limited acquired Freestyle Media.

Freestyle Media major clients include 3 Mobile, Hutchinson, Sanitarium, Virgin Mobile, NRMA, Constellation Hotel Group, University of Newcastle, McDonalds Australia, Acer Computers, and Robobank across Australia and New Zealand

In his presentations, Fred shares with participants the techniques he has used to create innovative, successful campaigns for his clients. He is committed to sharing these techniques and educating the industry about online direct marketing and its application across the online discipline.

He is a regular public speaker and holds seminar events that are designed to grow the direct marketing industry.

Comments on Fred from Michael Kiely

Marketing Wizard and Executive Editor of Marketing Magazine, Michael Kiely said, “Mr Schebesta has never worked for anyone but himself. He started Freestyle Media while at university and has built it into a substantial “digital direct marketing” agency, with a host of major brands on the register.”

“He runs an educational outreach program of seminars and articles to teach companies how to apply direct marketing principles to online marketing. He invents new techniques. He is making a significant contribution to the industry already.”

“Fred is part of the new generation of direct marketers who are introducing the disciplines of direct marketing into the glamorous internet ’space’. Too much money has been wasted online by people who don’t know what they are buying who hire web people who don’t know how to maximise response. Fred is a good representative of the future.”

Recent Speaking Appearances

Fred is a regular speaker at conferences and events. Below are recent appearances.

* Ad:tech Panel Blogvertising, Corporate Blogging and Vlogs
* AIMIA, “The Future of Video Online”
* ADMA Forum
* AALARA conference
* CeBIT
* Chamber of Commerce, Randwick, Burwood, Canada Bay
* Connect Marketing
* Department of State & Regional Development, Business Development workshops, Sydney, Bangalow, Coffs Harbour, North Sydney, Sydney City, Griffith
* Emarketing Expo
* etail World Australasia 2007
* IQPC Online Marketing “Turbo Tutes” conference
* Search School, Melbourne
* Search Summit
* SmartCompany Webinar
* Search Engine Room
* The Last Thursday Club
* Women’s Network Australia Expo

Recent Publications

Fred is often asked for industry comment and has been regularly profiled marketing and business magazines and newspapers including:

* Marketing Magazine
* AdNews
* B&T
* SMH
* The Australian
* Management Today
* SmartCompany

Any Questions?

Secure your seat now for Fred’s “Online Marketing Secrets”

If you wish to pay by direct deposit please contacts us to arrange. Email: info@frankteam.com.au or (02) 95186244

Ten Secrets to Great Email Marketing

The debate about snailmail versus email rages on between the old timer marketers and the new age digital marketers. Here we get the inside word from a digital marketer’s perspective, Fred Schebesta, on how to increase your response rates and generate a multitude of leads.

As young entrepreneurs you often start with little to no money, and using the internet and emarketing smartly is vital as it doesn’t carry to cost of other more traditional marketing methods.

1. No mistakes!
Broken links and images in your emails are an instant detraction from what you’re offering. Not only does it damage the image of your company it also disables the customer from accepting your offer.

2. Make it a quick message for a quick medium.
You have 3 seconds to grab your customer’s attention otherwise they can just press delete or move onto the next email. Make sure your message is transferred quickly as people tend to read and discard email quickly.

3. Send more than one email in the campaign.
After you’ve sent your initial email with its offer send another one a week later saying that the offer has almost expired. This creates urgency for the reader.

4. Email link to websites.
You’ll receive much faster response rates if you link to a website instead of asking the buyer to pick up a telephone and call you. Ensure that your offer is clearly displayed on your website and it’s clearly understood how to accept the offer.

5. Reply to your responses.
Unlike with other mediums, the time between when your offer is delivered and when it can be acted upon is very short. As a rule, your response time should not be longer than 12 hours.

6. Give customers a reason to refer.
At the bottom of your email put a small blurb. “If you know of anyone else who would be interested in this offer please forward them this email.” Give your customers a reason to refer a friend and you’ll see an even better response rate.

7. Layout of the email.
Understand how your audience is going to read their email. In general people only view the email in a small box. What that means for your email is that it needs to convey its message in that little box and give them a reason to scroll down.

8. Tune into WIIFM.
The WIIFM (Whats in it for me?) station is a favourite station when it comes to accepting special sales offers. Ensure that your buyer has a clear and simple way of accepting your offer. ‘Click here to receive a free case study’ – ‘ Reply to this email to receive a free copy’ – ‘Place your name in the form to begin
your registration process’.

9. Flashy images vs Text.
There must be a balance between images and text in email marketing. Preferably more text than images. One image plus a single link with a call to action in actual text is ideal.

10. Clean Subjects.
Ensure that you have a subject line that is catchy enough for your email to be opened and relevant enough for the email to be read all the way through. Try using questions (e.g. Are you struggling to find clients?) or great adjectives (e.g. Exclusive unveiling of new product).

For more info and tips from Fred, check out his blog.