PR Secrets for Beginners – Workshop
June 5, 2009 by admin
Filed under Getting Started, Homepage, Homepage-GettingStart, Ideas & Opportunities, Marketing, Start Up Marketing, Training, Workshops for Young Entrepreneurs
Would you love to get some coverage in the media to grow your business but don’t know where to start?
As busy entrepreneurs it can be tricky to keep a finger on the pulse in all areas of your business. So knowing how to continually promote you and your business through media channels can be daunting…unless you have the know-how.
Effective PR is important to any business for a number of reasons. Mainly because it raises your profile to your audience, positions you as an expert in your field, helps to build your database and most importantly INCREASES SALES!
Why pay someone else when you can learn the secrets of how to utilise the media and make the most of PR opportunities yourself?!
The Frank Team’s ‘PR Secrets for Beginners’ workshop will teach you how to be a self-sufficient PR gun with a toolbox full of strategies for getting you and your business the PR exposure to grow your business right now.
Following the success of April’s “SHOW ME HOW” online marketing workshop with marketing gun, Fred Schebesta, The Frank Team are excited to offer a 3 hour practical workshop for young entrepreneurs like you on how to get out there, get noticed and raise the profile of you and your business with PR and publicity extraordinaire, Jonica Bray.
The Frank Team’s “SHOW ME HOW” series deliver workshops that are presented by young entrepreneurs for young entrepreneurs that are only about stuff you need to know about and focus on showing you HOW TO DO IT YOURSELF.
When: 14th July 4.30 – 7.30pm
Where: bioFirst Seminar Room
Ground Floor, National Innovation Centre, Australian Technology Park, 4 Cornwallis St Eveleigh, NSW 2015
Parking available on site.
How Much: $66 per person (inc GST)
A recording of this workshop will be available to view after the event – please email jessica@frankteam.com.au to book your access.
Also, if you have a skill that you would like to SHOW other young entrepreneurs HOW TO DO then please contact us for inclusion in our “SHOW ME HOW” series.
We have put together a short article on 5 Mistakes to Avoid when working with the media. We hope to spread the learning we have had over the years in regards to working with the media to you so please feel free to forward the article around and use in your newsletters etc with acknowledgment of The Frank Team of course.
Plus check out the coverage other young entrepreneurs have got in the media recently – get inspired!
Our Workshop presenter:
Jonica Bray, Publicity Insider
Jonica Bray from Publicity Insider
Through this workshop Jonica Bray will teach people all the basic skills they need to get their business PUBLICITY.
After working for leading national and international press and liaising with PR agencies on a daily basis, she has a lot of experience to share. As a journalist she knows which stories get published and which press release’s end up in the recycle bin.
Her inside knowledge can be passed on and by following the simple instructions you will have a basic PR plan in no time. Most news rooms work the same and are looking for particular types of stories at certain times of the year.
Jonica will provide you with those calendars and suggest ways you can be involved with many publications throughout the year, establishing your credibility and enhancing your reputation along the way.
The 3 hour workshop will cover:
- Introductory guide explaining what PR actually is (compared with marketing and advertising)
- How PR can help your business
- Why it’s important to set PR goals
- How to create a simple PR plan.
- Identifying target audiences and the publications they read
- The main ways to secure free editorial coverage
- How to develop story material for your pitch
- Digging deeper to get the story
- Who are you going to call?
- Roles within the media
- Becoming a PR expert
BOOK NOW TO SECURE YOUR SEAT
When: 14th July 4.30 – 7.30pm
Where: bioFirst Seminar Room
Ground Floor, National Innovation Centre, Australian Technology Park, 4 Cornwallis St Eveleigh, NSW 2015
Parking available on site.
How Much: $66 per person
We have put together a short article on 5 Mistakes to Avoid when working with the media. We hope to spread the learning we have had over the years in regards to working with the media to you so please feel free to forward the article around and use in your newsletters etc with acknowledgment of The Frank Team of course.
