by Michael_Zeuthen » Wed Jun 01, 2011 10:32 am
Social media needs to be personal, active (updated daily), monitored every hour of the day, and there needs to be goals. Implementing a social media strategy takes a lot of time and thought. Usually, cross-channel marketing helps the awareness of the social presence.
Measuring the success of a social media campaign is difficult, but it can be done. It all depends on the organization, the brand, given goals, and many other factors.