Young Entrepreneurs Forum

[Jonica]

Press releases are the easiest and quickest way to target lots of media at once. They are also a good method for getting your product or service reviewed in publications.

1- If mailing the release, make sure you know the name of at least two people within the newsroom you would like it to go to, making sure you send them in separate envelopes. That way if one person is away or too busy to read it you have a back up.

2 - When emailing, paste your release in your email rather than sending as attachments. Attachments may be picked up by virus protection software, and your release will never make it to the intended recipient. Or the journalist is simply to busy to open the attachment.

3 - Always put your contact information at the top of the release with the date.

From Jonica at www.publicityinsider.com.au

[mike@engagemarketing]

Hi Jonica,
thanks for the simple but excellent tips.I liked your website by the way!

Cheers,
Mike

[lisa]

Hi! Jonica, I reiterate what Mike said - very comprehensive and useful tips, so thank you. Would you be able to give me some advice on how to find a good PR website (i.e. a website where I can submit my articles). I'm completely new to the 'press release business', so I'll appreciate any tip you give me. Is article submission usually free or do you usually have to pay for it? How much is a reasonable price? Is it advisable to submit the same article to several different PR websites? Sorry I've bombarded you with questions. I'll be very grateful for your help, thanks,

Lisa.

[madman]

Excellent tips. Thanks for sharing. Would it also be okay if we paste the release on the email and have an attachment? Some people might prefer to have the attachment so they could easily print it out if needed. Would that be too much?

[beerbelowzero]

I have always struggled to perfect the art of press release writing and I can never seem to be good at it. Thanks for sharing these wonderful tips for I have somehow been able to improve my craft.

[summer55]

It seems that there are many other things you should consider when you are doing a press release writing. Thank you for posting this very helpful article.

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[Henry_Jakson]

Thanks for this tips. I would definitely apply these. Please share many techniques so that I can enhance my knowledge. I will use these techniques. Thanks.

[lylestephens01]

Im starting to learn Press Release and those are good points to consider about thanks

[smith360]

Make it as easy as possible for media representatives to do their jobs. Great tips!