Kickstart Your Marketing Systems – Training for Young Entrepreneurs

How to easily set up your marketing system and grow your business faster

 

WANTED: Passionate Young Entrepreneurs Ready To Grow Their Business

 

 

YOUNG ENTREPRENEURS STEPPING UP PROGRAM

New program begins in September 09. Apply Now.

There is a fine line between having a business that runs you and one that you own. If your business has hit a point where you feel like you are doing all the jobs in the business and you could burn out at any minute, it’s time to stop and have a think about a better way to grow your business.

If your business looks like this (organisational chart above), you need to get out of your own way and start building systems in your business to organise and delegate some of the responsibilities.

It’s time you took the stress out of your business and stopped doing some of the jobs you do each day and put people and systems in place. This is how you grow your business and it’s what The Frank Team can teach you in their Young Entrepreneurs Stepping Up Program.

 

The Frank Team recently reflected on their own successful business journey, as well as consulting with successful young entrepreneurs about their business’s development needs in the growth phase. Two things stood out: systems development and marketing. The Frank Team has combined these two areas in their Young Entrepreneurs Stepping Up Program specifically to help you as the young entrepreneur get through this phase of your businesses growth, and would like to invite you to be part of our next Young Entrepreneurs Stepping Up Program. 

This program is made possible by the NSW Department of Industry and Investment (DII) the New South Wales Government’s business development agency.
DII delivers programs and services that support the NSW Government’s commitment to winning new business activity for NSW, and developing the capacity and productivity of the State’s economy.
For further information on how DII can help your business go to www.business.nsw.gov.au

 

Introducing the YESUP Kickstart Your Marketing Systems Program

The Frank Team and the NSW Department of Industry and Investment would like to invite you to apply for a comprehensive program to help you easily setup your marketing system in your business & gain expert mentoring.

Apply Now – Due to the popularity of our Program we have just announced new dates for the next YESUP

New program begins in September 09. Apply Now.

 

What do other young entrepreneurs think about The Frank Team Young Entrepreneurs Stepping Up Program?

“The whole experience was completely satisfying, well rounded & highly valuable” Annie Le Cavalier, Vibewire

“The Frank Team staff are the most energetic and enthusiastic people I have come across running such a course. Very impressed. You guys rock! I gained new insight into approaching my business from different angles. I highly recommend this course to others. Great course run by great people.” Daniel Castaneda, Cast Graphics

“This program was fantastic – really gave me the opportunity to take time and focus on business systems and fill the gaps in my knowledge.” Vanessa Cullen, Forward Thinking Designs

“The focus on systems was invaluable” Eira Marten, Vibewire

“I wish the program was longer – it was awesome.” Melissa Abu-Gazaleh, Best Catch Australia

“I’m impressed with the quality of The Frank Team” Janelle Bowden, Access CR

Apply now for your chance to join the YESUP Program as there are limited spaces available.

New program begins in September 09. Apply Now.

It will only cost you $200 (plus G.S.T) but the full program is valued at over $4,450. This is made possible by the NSW Department of State & Regional Development.

How to apply

* Complete an application form and email/fax it to The Frank Team. We may then contact you to confirm a few details. Once you are found to be eligible we get in contact with you to progress your application and secure your spot with your payment.
* Call The Frank Team on (02) 9518 6244 if you have any questions at all. We want to be sure this is the right program for you and your business.

Strictly limited to 16 places ONLY in each program.

New program begins in September 09. Apply Now.

How will this program help you?

This program will help you easily setup your marketing system and prepare your business for further growth.

We know that young entrepreneurs are often REALLY good at doing the thing the business gets paid for (eg: PR, design work, workshops, photography, cutting keys, making films etc) but not so good at running the business side of things! This program really develops your core business skills and helps you to set up systems in a vital area, marketing, so that you business can grow.

All of the time that you spend in this program is time spent ON your business and developing your business. This time ON your business, not IN your business is vital to your continued success.

From this program you will:

* Attract and retain more customers
* Free up your time to work in other areas of your business by Creating a Comprehensive Lifecycle Marketing System
* Generate a more reliable income by creating a six to twelve month marketing calendar ready for implementation
* Track your businesses progress easier and manage the performance of your marketing
* Make better strategic decisions
* Make it easier to expand and grow your business
* Sell more to existing customers and increase your profits on a regular and consistent basis
* Invest a small amount of money for the setting up of your marketing foundations of your business
* Give you access to the type of training that normally costs you thousands of dollars

How does the program work?

The YESUP combines skills workshops, one-on-one mentoring and more to produce real and immediate results for you and your business.

The workshops are run over 4 weeks and concentrate on the Lifecycle Marketing System creation for your business. They are presented by Jessica Kiely, the Director of The Frank Team. You will bring your lap top to the workshops and DO the work required in the sessions to make sure you are setting up systems straight away to be using in your day to day business straight away.

The one-on-one mentoring is also run over the 7 weeks and allows you to work on an area you have identified within your business for intensive assistance and guidance; all with an experienced and successful business person who has volunteered their time for you.

The MORE part of our program is slipped in between the workshops & mentoring. There are goal setting sessions, legal workshops and guest speakers; all enhance your overall experience and benefit your business.

REGISTER NOW

What you will get from this program?

* 3 Skills intensive workshops on LIFECYCLE MARKETING SYSTEMS to add to your C.V and your skills toolskit

Workshop 1 – Systems for acquiring new customers

• Clarity on your businesses target markets – who they are, what they need and your key offers to them. Creating a Target Market/Offer Spreadsheet.

• Marketing Strategies for the next six months – planned and scheduled into a Marketing Calendar.

• Tracking Systems:

# Sales Targets & Sales Reporting

# KPIs

# Contacts Database
Workshop 2 – Systems for Converting Leads into customers

• Lead Tracking System: Spreadsheets & Databases

• Customer Management System checklist

• Key skills & strategies for converting your leads into sales

Workshop 3 – Systems for Customer Follow Up and Repeat Selling

• Strategies and Systems for converting one-off customers into repeat customers – creating the opportunity for significant sales and marketing savings.

• Create a follow up checklist so nothing falls through the cracks

• Six weekly marketing contact scheduled.

• A Step by step marketing process for your business created.

What is Lifecycle Marketing? It is marketing throughout the whole cycle of your business.

In the workshops you will set up systems to run the marketing in each of these segments.

* An experienced mentor – You will be matched with an experienced mentor for the course of the program; someone who has run their own business and can share insights to your business from their experiences.

- You will identify a key area that you would like to cover with your mentor, and you will get a minimum of 8 hours personal time with them over the course of the program.
- You will have a TWO structured Meet Up events with your mentor and others in the program. This gives you a chance to meet each other and set up the formal systems for your time together, it is also a great chance to network with other participants and mentors in the program.
- Plus at each of the events and workshops one of the mentors will share their business story (time permitting), so you can learn from their experience and journey.

But wait…..there is MORE to this YESUP program

You will also get:

* A Goal Setting session – This will inspire and empower you to drive your business success further by training you in how to coach yourself through the harder times.

* Networking with other young entrepreneurs who have growing businesses – This will expand your contact list, increase your partners and introduce you to new potential customers. Many of the young entrepreneurs who have done our program find this networking element the most valuable. To be able to hang out with other young entrepreneurs just like yourself in an open and learning environment leads to amazing and highly valuable things.

* A full ENYA Lawsense workshop – To help you avoid legal mistakes and save your business from losing money on legal cases. An ENYA (www.enya.org.au) Business Legal Workshop will be organised for you to attend free of charge at a time convenient to all the program participants.

* Weekly Inspirational TIPS emailed to you – For ongoing inspiration and motivation to get you through the tough times.

* Regular Mentor Case Studies – To ensure you avoid business mistakes and leverage the experience of other successful entrepreneurs.

* Graduation – be recognised for your achievement at the YESUP Graduation Event, plus hear from some awesome speakers and learn some more!

REGISTER NOW to secure your spot.

Who are our Mentors?

The Frank Team sources it’s mentors for our young entrepreneurs from many different arenas.

We have mentors from a very large variety of industries. They are from marketing, product development, commercialisation, social media, online marketing, publishing, sales, consulting, career coaching, software, importing and exporting and so much more…….

We love all of our mentors and truly appreciate the time they give to help young entrepreneurs move forward.

How do we match mentors and mentees (young entrepreneurs)?

On your registration form you will highlight the area of your business that you would like to focus on with your mentor. From this, and the other information in your registration form we create a profile about you. So when you fill out the registration form make sure you put in as much information as possible.

We then approach one of our business mentors with that area of expertise and ask them if they would like to mentor you. They get to look through your profile to learn more about you, and of course we let them know about the commitment required of them for the program (8 hours). We do this until the right mentor is found for you and your needs.

You have TWO structured meet up sessions organised by The Frank Team on the 3rd June and 24th June from 6 – 9.30pm. The other mentoring times are organised by you and your mentor. This mentoring can take the form of face to face, over the phone, over MSN, Skype/MSN conference, meet at a networking event, go to their workplace……whatever works for you and your mentor.

These wonderful people are current or past mentors:

Fred Schebesta, FreestyleMedia and Online Marketing Sydney

Frank Restuccia, FreestyleMedia

Andrew Tucker, Customware

Rob Casteneda, Customware

Trudy Gilbert, Elite Introductions

Nic Lowe, GoGet.com.au

Denise Shrivell, Consult DS

Mike Nicholls, Enikos.com

Dan Hutton, The Beast

Belinda Yabsley, Quintessential

Troy Jones, PNMG and aLife

Sean Adams, The Seed

Dave Cunningham, Our Explorer

Jo Ladpidge, Litter Kwitter

Mark McCowan, Synchro Marketing

Angela Vithoulkas, Vivo Cafe

……………and many more.

If you would like to be a mentor and work with our dynamic young entrepreneurs please contacts is info@frankteam.com.au

80% of our mentors indicate they will continue mentoring even after the YESUP is officially finished.

What do the mentors say about their experience on The Frank Team’s YESUP?

“I was well matched to my mentoree, Faye was responsive and dedicated in wanting to take her business further. She is very talented and creative and great with people, it was easy to support such a great young business woman.”

“It is a great relationship that is continuing to finish what we have started.”

“Very positive experience.”

“Absolutely brilliant. Two inspiring young women.”

“It’s always inspirational to meet young business people, to share in the excitement of a new idea and the beginning of a business. It’s a great opportunity for me to learn and grow and share.”

“I like to help out people that are self employed as I know the journey is tough. Feel he did get some take-aways on “Pitching to prospects” and differentiating your business.”
“By focusing on their key issues it made me consider my own business issues. Learned lots.”
“My mentoree had uni exams that took some attention away – but he always had questions prepared which was great.”
“This was a very well organised positive program. Jessica’s facilitation created a great learning environment. Congrats to The Frank Team.”

 

 

How is The Frank Team’s YESUP unique?

* It is a program developed and presented by a successful young entrepreneur, Jessica Kiely-Schebesta. Jessica is totally passionate about getting your business running smoothly and successfully and committed to making that happen in this program. Jessica really cares about you and your business. Plus as a young entrepreneur (starting her first business at 19!) she knows exactly where you are coming from, and it shows!
* It is focused on setting up SYSTEMS for your business for the most important aspect of your business: marketing. Systems are what will set you free in your business and have it running smoothly and allow for growth  beyond just you.
* The experience will be:
o Fun
o Engaging
o Relevant
o Immediately applicable
o Practical
o Based on professional experience and expertise
* BONUS FEATURES: Additional elements have been incorporated into the YESUP to develop the whole young entrepreneur, thus we have a comprehensive development focus. These bonus features are not a part of any other young entrepreneurs stepping up program on offer at the moment.
o Workshops + Mentors + BONUS FEATURES

While we are running a Young Entrepreneurs Stepping Up Programs, with a mentoring aspect, and funded by DII NSW, that is where the similarity to any other YESUP ends. Each YESUP covers a different topic, with ours having a focus on Lifecycle Marketing and Systems Development, which is vital to growing your business.

The FRANK Team style of presenting is also very different to what you will find elsewhere. Our Director and the presenter for the program, Jessica Kiely-Schebesta, is a 32 year old entrepreneur herself. She’s been running her own businesses since the age of 19 and has never worked for anyone else. Jess’s presenting style is very engaging and a lot of fun – you’ll never get bored at one of our workshops! They’re as interactive as possible, and at the YESUP workshops we’ll encourage you to bring along your laptop and get started right away on your planning and systems.

All of our workshops are based on our own experience. The implementation of marketing systems has completely changed how The FRANK Team operates day to day – and made it a LOT easier. We’ve implemented the systems that you will be learning about in the program, meaning you can learn from our mis – takes and successes. We essentially open our business up and show you how.

We’ve also included a number of additional features in our program, such as an ENYA Lawsense Workshop; Weekly Entrepreneurial Tips; A Self-Coaching session with a qualified personal coach; as well as opportunities at every workshop for “gripes time” – share your business problems with the other participants and mentors and have everyone present brainstorming ideas to help you overcome those problems, based on their own experience.

REGISTER NOW to secure your spot.

New program begins in September 09. Apply Now.

What is the cost for this program?

You only have to pay $200 (plus GST) to be a part of this program which would normally cost you in excess of $4,450.

How is this course so affordable?
This is due to the support and funding from the NSW Department of State & Regional Development and our other partners.

How long does the program go for?

This program is broken up over 6 – 8 weeks months to ensure you have enough time to learn from the workshops, mentor and other components. It will begin on September 23rd with a Young Entreprenuers Meet Up, and will end on 4th November with a Young Entrepreneurs Evening & Graduation.

REGISTER NOW as only 16 lucky young entrepreneurs get to do this program at any one time.

New program begins in September 09. Apply Now.

23rd September Participant Meet UP: Opportunity to meet the other young entrepreneurs in the program. (6 – 9.30pm)

30th September Meet Your Mentor: Opportunity to meet your mentor for the first time and start setting goals. (6 – 9.30pm)

7th October Workshop 1 6 – 9pm Lifecycle Marketing Systems

14th October Workshop 2 6 – 9pm Lifecycle Marketing Systems

21st October Workshop 3 6 – 9pm Lifecycle Marketing Systems

28th October Workshop 4 6 – 9pm Lifecycle Marketing Systems

4th November Young Entrepreneurs Evening & GRADUATION 6 – 9.30pm

* You must be available to attend all dates, otherwise other arrangements need to be made, to be eligible for the program.

Why are we putting this program on?

We know that most young entrepreneurs are great at starting their business but can often struggle with getting to the point where you are not working on all the parts of the business. The Frank Team wants to help you get to that next level and continue to grow your business.

Who should apply for this program?

We want to save you some time and ask you not to make an impulse decision on applying for the program. Instead only apply if you meet the eligibility criteria and you are clear on what it’s about and you are really clear on what it can do for you. Eligibility criteria:

* You want to grow your business

* You are 18 – 35 years old

* You have been operating your business for 8 to 12 months at least and the business is based in NSW. We recommend this program for those who have been in business between one and four years.

* You have current accounting/financial information for your business to prove you are currently trading.

* You are committed to the full program and available for all elements of the program (on the dates above).

Apply Now for Your Chance to join the next YESUP Program. There are only 16 spaces available.

New program begins in September 09. Apply Now.

Where will the program be held?

In metro CBD Sydney… stay tuned for venue information.

What do other people think of The Frank Team Workshops?
“Frank Team’s workshop for young entrepreneurs was definitely a big G-up for all of us. And we did gain so much new knowledge and confidence in selling our service. I would definitely encourage all young people who are thinking to start a new business or even running a new business to attend one of The FRANK Team’s workshops. LOOK THEM UP!”

“It taught me a lot on how I can get mself out there and how I can seek opportunities instead of me just waiting around for opportunities to come knocking on my door.”

“Jess’s enthusiasm was fantastic – she knew what she was talking about, and was very engaging.”

“Well organised, great info learned, friendly learning environment, inspirational.”

Apply now for your chance to join the YESUP Program

Only $200 (plus G.S.T) valued at over $4,450

How to apply

* Complete an application form and send it the The Frank Team

* Call The Frank Team on 9518 6244 if you have any questions at all

 

Strictly limited to 16 places in each program.

 

 

 

Who is the Frank Team & Jessica Schebesta (Kiely)?

 

Holding down a full time desk job isn’t Jessica Schebesta (Kiely)’s style – because she’d prefer to run the company! This would explain why Jessica has been running her own companies from the age of 19. She is currently 32 years old, the Founder & Director of The Frank Team and previously New Horizon Tutoring, her first ever business that she started at the age of 19.

An entrepreneur from an early age without really realising it, Jessica has never worked for anyone else having created her own employment since the end of school.

Her first business New Horizon Tutoring, which began in the Hills district offered in-house tutoring for school students, and her current company The Frank Team inspires & enables people to build their career, business and entrepreneurial skills through fun, interactive workshops, guest speaking, program development, consultancy and resources for schools, universities, councils, government departments, youth organisations, community groups and corporates. The Frank Team is a creative education company.

With The Frank Team, Jessica has taken an idea that she was told “would never work” to a national success story to show that people before profit does work. Her company has undergone amazing growth with the number of participants experiencing Frank Team programs hitting 30,000.

From its beginnings in her bedroom in 2001, The Frank Team now has 3 full time staff and 15 facilitators across Australia, and the impact of their programs have been felt in metro cities, regionally and rural locations, from Halls Creek in WA to King Island in Tasmania and everywhere in between.

2006 also saw The Frank Team run its first truly international program with Jessica travelling to Bahrain in the Middle East to develop the leadership and project management skills of their young people.

Jessica and The Frank Team have worked with organisations like the Commonwealth Bank Foundation, Westpac, NSW Department of State & Regional Development, Australian Business Community Network, NSW Parliament, Department of Education Science & Training, Macquarie University, Melbourne University, Chevron, Cerebos, National Australia Bank as well as hundreds of schools around Australia.

Over the past 10 years of running her own businesses, Jessica has developed a wealth of experience and expertise. She is an expert in powerful presentations especially for a youth audience, human resource management for small businesses including motivating and retaining staff, setting up and managing systems that help a small business tick, business and team skills, coaching and keeping people on task, and of course a large amount of experience in starting from scratch with ideas and making them a reality.

In addition to running her businesses, Jessica has been a dance teacher – teaching jazz, contemporary and tap – for over ten years. In her ’spare’ time, Jessica loves working at her family’s sheep station near Mudgee in regional NSW.

Jessica’s key passions are equipping people with the skills to turn their ideas into a new business venture, career goal or community project, and working in collaboration with other passionate people.

“I love to combine my endless enthusiasm and teaching ability to encourage and empower all people I come in contact with to help them take their ideas and make them a reality.”

“Claims-to-Fame” – Featured in BRW as a Female Entrepreneur and 2005 NSW Telstra Young Business Woman of the Year Finalist.

Formal Qualifications
Cert IV Training & Assessment – April 2004
Bachelor of Economics (Social Science) – Psychology & Education; 1995 – 1997
FATD Tap Dancing Teacher

Sample of Informal Qualifications & Certificates
NSW Telstra Finalist Young Business Women of the Year – 2005
Non Violent Communication – April 2008
Leadership Development; Global Academy of Leadership – April 2008 (ongoing)
Acting Basics – May 2006
Financial Record Keeping – April 2002
Finance for Business Management – June 2007
17th Ship for World Youth Australian Delegate – January & February 2005

About The Frank Team

The Frank Team specialises in developing & inspiring people. We are a company made up of enterprising people who value the real over the fake, people over profit, and making a difference through creative education.

We combine our skills as entrepreneurs with our community values, to provide authentic, innovative and fun training & programs to help make people’s ideas, careers, and businesses a reality. Our delivery and values have hit the mark with thousands of young people and young professionals because we’re straight talkers, we speak from experience not textbooks, and we provide only the skills needed to make ideas a reality. Plus our facilitators are dynamic and engaging.

 

The Frank Team was founded in 2001 by young entrepreneur Jessica Schebesta (Kiely) in response to the changing needs of young people and how they preferred to learn, and the new set of skills identified as vital to the success of this new generation. It was also her vision to see more young people empowered and supported in their path toward making their ideas happen in life. The Frank Team has since come to specialize in career, life, innovation and entrepreneurship education for Generation X & Y as well as expert youth facilitators and presenters.

 

 

Since 2001 The Frank Team has worked with over 36,000 people in every state and territory in Australia. The Frank Team has a team of 15 professional youth facilitators who deliver our in-person programs – from workshops to forums and everything in between. We have worked with hundreds of schools, universities, community groups, industry organisations & all levels of Australian government. The Frank Team has also presented in Bahrain in the Middle East & Indonesia in the Asia Pacific area.

The Frank Team’s key services include programs for young entrepreneurs, workshop and project facilitation and management, youth facilitation, customised program development for youth programs, guest speaking and keynote addresses.

New program begins in September 09. Apply Now.

The workshops are made possible by the NSW Department of Industry and Investment (DII) the New South Wales Government’s business development agency.
DII delivers programs and services that support the NSW Government’s commitment to winning new business activity for NSW, and developing the capacity and productivity of the State’s economy.
For further information on how DII can help your business go to www.business.nsw.gov.au

Got a question?

 

 

 

 

Contact The Frank Team on Ph: 02 9518 6244 or email info@frankteam.com.au

Make the Media Your Best Friend

Young Entrepreneurs in the Media

Dealing with the media can seem daunting when you’ve never done it before. Once you learn how, media coverage can be the best marketing tool to grow your biz.

We asked 3 young entrepreneurs how they got media attention, how it helped their businesses and what tips they have for anyone starting out.

Check out their stories here

Here are some examples of media releases featured in local papers by young entrepreneurs:

Download them and start thinking about what press release you could put together to get you and your business noticed in the media!

Paul Munro, Creative Director, Vision- Print Design Studio

1. Local paper (The Highland Post) – Local Young Entrepreneurs Reject the Recession

Vanessa Cullen, Principal, Forward Thinking Design

1. Fit Out magazine – Setting the Standard

2. Local paper – Design on Future

Where has The Frank Team been in the media recently???
We have been lucky enough to get some great media attention over the years. We have used a combination of direct media releases to journalists, as well as our website ranking highly for keywords that we know journalists are looking for and they then contact us!

Check out…
News.com.au – Young entrepreneurs tell Australians to toughen up on the global financial crisis
Daily Telegraph – Youth get down to business
The Australia – Now’s the time for web starts ups to go online
Want to learn how to get yourself featured in the media?

BOOK NOW for our PR Secrets for Beginners Workshop.

Send us your media coverage and we will add it here for ALL to see! jessica@frankteam.com.au

PR Secrets for Beginners – Workshop

Would you love to get some coverage in the media to grow your business but don’t know where to start?

As busy entrepreneurs it can be tricky to keep a finger on the pulse in all areas of your business. So knowing how to continually promote you and your business through media channels can be daunting…unless you have the know-how.

Effective PR is important to any business for a number of reasons. Mainly because it raises your profile to your audience, positions you as an expert in your field, helps to build your database and most importantly INCREASES SALES!

Why pay someone else when you can learn the secrets of how to utilise the media and make the most of PR opportunities yourself?!

The Frank Team’s ‘PR Secrets for Beginners’ workshop will teach you how to be a self-sufficient PR gun with a toolbox full of strategies for getting you and your business the PR exposure to grow your business right now.

Following the success of April’s “SHOW ME HOW” online marketing workshop with marketing gun, Fred Schebesta, The Frank Team are excited to offer a 3 hour practical workshop for young entrepreneurs like you on how to get out there, get noticed and raise the profile of you and your business with PR and publicity extraordinaire, Jonica Bray.

The Frank Team’s “SHOW ME HOW” series deliver workshops that are presented by young entrepreneurs for young entrepreneurs that are only about stuff you need to know about and focus on showing you HOW TO DO IT YOURSELF.

When: 14th July 4.30 – 7.30pm

Where: bioFirst Seminar Room
Ground Floor, National Innovation Centre, Australian Technology Park, 4 Cornwallis St Eveleigh, NSW 2015
Parking available on site.

How Much: $66 per person (inc GST)

A recording of this workshop will be available to view after the event  – please email jessica@frankteam.com.au to book your access.

Also, if you have a skill that you would like to SHOW other young entrepreneurs HOW TO DO then please contact us for inclusion in our “SHOW ME HOW” series.

We have put together a short article on 5 Mistakes to Avoid when working with the media. We hope to spread the learning we have had over the years in regards to working with the media to you so please feel free to forward the article around and use in your newsletters etc with acknowledgment of The Frank Team of course.

Plus check out the coverage other young entrepreneurs have got in the media recently – get inspired!

Our Workshop presenter:

Jonica Bray from Publicity Insider

Through this workshop Jonica Bray will teach people all the basic skills they need to get their business PUBLICITY.

After working for leading national and international press and liaising with PR agencies on a daily basis, she has a lot of experience to share. As a journalist she knows which stories get published and which press release’s end up in the recycle bin.

Her inside knowledge can be passed on and by following the simple instructions you will have a basic PR plan in no time. Most news rooms work the same and are looking for particular types of stories at certain times of the year.

Jonica will provide you with those calendars and suggest ways you can be involved with many publications throughout the year, establishing your credibility and enhancing your reputation along the way.

The 3 hour workshop will cover:

- Introductory guide explaining what PR actually is (compared with marketing and advertising)

- How PR can help your business

- Why it’s important to set PR goals

- How to create a simple PR plan.

- Identifying target audiences and the publications they read

- The main ways to secure free editorial coverage

- How to develop story material for your pitch

- Digging deeper to get the story

- Who are you going to call?

- Roles within the media

- Becoming a PR expert

BOOK NOW TO SECURE YOUR SEAT

When: 14th July 4.30 – 7.30pm

Where: bioFirst Seminar Room
Ground Floor, National Innovation Centre, Australian Technology Park, 4 Cornwallis St Eveleigh, NSW 2015
Parking available on site.

How Much: $66 per person

A recording of this workshop will be available to view after the event  – please email jessica@frankteam.com.au to book your access.

We have put together a short article on 5 Mistakes to Avoid when working with the media.  We hope to spread the learning we have had over the years in regards to working with the media to you so please feel free to forward the article around and use in your newsletters etc with acknowledgment of The Frank Team of course.

Web Conversion Tips – Sneak Preview

Young entrepreneur Fred Schebesta has provided us with a sneak preview of his upcoming Workshop – The Real Basics of Online Marketing.

This snippet is all about converting your online visitors to your site to take action in some way.

It is a perfect lunch time listen!

Download here and listen now for your dose of Web Conversion Tips.

The Real Basics of Online Marketing – Workshop

The Frank Team is proud to present its first workshop in its new “SHOW ME HOW” series; our workshops that are presented by young entrepreneurs for young entrepreneurs that are only about stuff you need to know about and focus on showing you HOW TO DO IT YOURSELF.

We have noticed that many young entrepreneurs with websites are unsure of some of the basics of online marketing. That is anything from key words, search engine optimisation, landing pages and good web page structure. As such they are not getting the most out of their website or web development team.
Young Entrepreneur Fred Schebesta, an online marketing gun, is here to save the day! We have an awesome 3 hour practical workshop that will cover the basics of online marketing in a really fun, simple & highly practical way. Low on jargon and high on usefulness is what we can guarantee.
When: 27th April 4.30 – 7.30pm in Sydney CBD How Much: $66 per person

Book in for this event with jessica@frankteam.com.au

More info here http://www.youngentrepreneurs.net.au/online-marketing-secrets-presented-by-a-young-entrepreneur-for-young-entrepreneurs.html

Also, if you have a skill that you would like to SHOW other young entrepreneurs HOW TO DO then please contact us for inclusion in our SHOW ME HOW series.

REGISTER NOW

Selling to Baby Boomers & Gen X

Bridging the Generation Gap

Young entrepreneur Amanda Jephtha recently attended a workshop with social researcher Mark McCrindle and is here to share the knowledge from that session.

Fact: everyone loves to hate Gen Y.
Fact: the future is not created by an economy, but a demography.
Fact: Gen Y is here to stay – and rule!

So how can we shake off our bad rep as demanding, fast-moving, selfish kids and get our message across?

How can we more effectively work with and sell to the older generations?

The key is to first UNDERSTAND them, and then modify your actions.

Check out these insights and tips on how to bridge the generation gap.

Why there are SO many oldies…

Since we’re not having as many babies and we’re all getting older (and living longer), soon there will be an explosion of older people. Actually, by 2020, there will be more than 3 times the amount of 65-69 year olds compared to 1978! A staggering statistic.
So whether we like it or not, we have to learn to communicate effectively with the older generations if we’re going to run successful businesses.

Thinking with the head versus thinking with the heart.

Typically, Gen Y decides with their emotions. Never mind reason; if we’ve absolutely fallen in love with something because of it’s looks or how it makes us feel, we simply buy it.

Gen Y engages emotionally as:
Seekers – someone who doesn’t know too much about a product, but is blindingly faithful, and
Embracers – someone who will trumpet your horn with full product knowledge and is in lurve with your product.
However, the older generations will first rationalise the purchase. Does this fit my needs? Is it value for (my heard-earned) money? Is the product guaranteed?

Generation X and the Baby Boomers engage cognitively as:

Hecklers – someone who doesn’t really understand the product and isn’t particularly attracted to it, and
Agree-ers – someone who understands the product is a good fit to their needs, but feels indifferent to the product.
Our aim is to convert all clients in to Embracers.

Image thanks to McCrindle Research

How to Sell to the Older Generation

Firstly, we need to satisfy the older generation’s need to rationalise. Answer their questions, even if you think they’re basic or repetitive – but don’t make them feel stupid!

Slow the pace down if you’re discussing new concepts.
Once we’ve ticked this box, only then can we successfully move them to the emotional quadrants, ultimately ending up as Embracers.
By then, the older generation will be your most powerful sales force. And considering the Baby Boomers own the majority of the wealth and spend more on technology than any other generation, who wouldn’t strive to achieve this?
What NOT to say
Generation X and the Baby Boomers just don’t use our vocab. Some even blame us for the downfall of the English language! But what do they particularly dislike?
Clichés.
We all love to hate clichés! So much so, McCrindle Research set out to find the top 10 clichés Gen Y use that Generation X and the Baby Boomers hate. So when you’re chatting with the oldies, avoid using:
1. My bad
2. Random
3. So hot right now
4. Fully sick
5. So over that
6. Oh my gosh
7. Whatever
8. Totally
9. Chillout
10. Whassup
Check out this full list of clichés that should best be avoided, no matter who you’re communicating with.
Remember…
Each generation operates differently. By being mindful of these differences, not only can we grow our businesses – we can make the richest and most abundant generation our biggest advocate!

YESUP09 – Where, When & Who!

Hey Sutherland & City YESUP People,

Here is the Where, When & Who for all upcoming dates

Please note: THIS INFORMATION IS ONLY FOR THOSE PEOPLE ON THE CURRENT FRANK TEAM YOUNG ENTREPRENEURS PROGRAM – THESE EVENTS ARE NOT OPEN TO THE PUBLIC.

Meet Your Mentor Date: Wednesday 4th March
Time: 6-9.30pm
Venue: Australian Technology Park
Address: bioFirst Seminar Room
Ground Floor
National Innovation Centre
4 Cornwallis St, Eveleigh 2015

PARTICIPANTS

Brett Fisher
Zigi Ozeri
Hollie-Berri Sleeman
Stella Katsarous
Marco Palmero
Lauren Moxley
Nancy Tannous
Sam Skinner
Samantha Dybac
Megan Butler

MENTORS
Andrew Dowe
Trudy Gilbert
Jenny Williams
Greg Wallace
Dan Hutton
Dr YKK
Edward Mandla
Jo Lapidge
Silvia De Ridder
Angela Vithoulkas

Meet Your Mentor Date: Monday 9th March
Time: 6-9.30pm
Venue: Australian Technology Park
Address: bioFirst Seminar Room
Ground Floor
National Innovation Centre
4 Cornwallis St, Eveleigh 2015

PARTICIPANTS
Marcus Layton
Ryan Cross
Dari Isrealistam
Mark Alston
Amanda Jephtha
Lizza Gerbilagin
Stephanie Reeve
Andrzej Balconski
Michael Cao
Joseph Renzi
Mark Natoli
Talia Taylor Jones
Andrew Bray
Jonica Bray
Lukas Suwarli

MENTORS
Mark McCowan
Peter Bray
Rob Casteneda
Nyree Corby
Denise Shrivell
Troy Jones
Frank Restuccia
Mike Nicholls
Sonny Navaratnam
Dave Cuningham
Fred Schebesta
Belinda Yabsley
Katie Shaw
Sean Adams
Andrew Tucker

————————————————————————————————————————————————-

Sutherland Workshop 1 Date: Wednesday 11th March
Time: 6-9.30pm
Venue: Sutherland BEC
Address: Training Rooms
St George & Sutherland BEC
Unit 1A, 29-33 Waratah St.
Kirrawee 2232

PARTICIPANTS
Zigi Ozeri
Andrew Bray
Hollie-Berri Sleeman
Jonica Bray
Stella Katsurous
Marco Palmero
Megan Butler
Lukas Suwarli
Lauren Moxley
Nancy Tannous
Joseph Renzi
Talia Taylor Jones

Sutherland Workshop 2 Date: Wednesday 25th March
Time: 6-9.30pm

Sutherland Workshop 3 Date: Wednesday 8th April
Time: 6-9.30pm

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Sydney Workshop 1 Date: Wednesday 18th March
Time: 6-9.30pm
Venue: DSRD, MLC Building
Address: NSW Trade and Investment Centre
Depatment of State and Regional Development
Level 47, MLC Building
19 Martin Place
Sydney 2000

PARTICIPANTS
Marcus Layton
Aaron Behn
Ryan Cross
Paul Munro
Dari Israelstam
Clint Salter
Mark Alston
Amanda Jephtha
Lizza Gerbilagin
Stephanie Reeve
Andrzej Balconski
Michael Cao
Samantha Dybac
Brett Fisher

Sam Skinner

Mark Natoli

Alex Vaughan

Sydney Workshop 2 Date: Wednesday 1st April
Time: 6-9.30pm

Sydney Workshop 3 Date: Wednesday 15th April
Time: 6-9.30pm

———————————————————————————————————————————————–

Graduation Event

Date: Wednesday 22nd April
Time: 6-9.30pm
Venue: Australian Technology Park
Address: bioFirst Seminar Room
Ground Floor
National Innovation Centre
4 Cornwallis St, Eveleigh 2015

EVERYONE INVITED!

RSVP to anna@frankteam.com.au

Any questions call (02) 9518 6244

Ten Secrets to Great Email Marketing

The debate about snailmail versus email rages on between the old timer marketers and the new age digital marketers. Here we get the inside word from a digital marketer’s perspective, Fred Schebesta, on how to increase your response rates and generate a multitude of leads.

As young entrepreneurs you often start with little to no money, and using the internet and emarketing smartly is vital as it doesn’t carry to cost of other more traditional marketing methods.

1. No mistakes!
Broken links and images in your emails are an instant detraction from what you’re offering. Not only does it damage the image of your company it also disables the customer from accepting your offer.

2. Make it a quick message for a quick medium.
You have 3 seconds to grab your customer’s attention otherwise they can just press delete or move onto the next email. Make sure your message is transferred quickly as people tend to read and discard email quickly.

3. Send more than one email in the campaign.
After you’ve sent your initial email with its offer send another one a week later saying that the offer has almost expired. This creates urgency for the reader.

4. Email link to websites.
You’ll receive much faster response rates if you link to a website instead of asking the buyer to pick up a telephone and call you. Ensure that your offer is clearly displayed on your website and it’s clearly understood how to accept the offer.

5. Reply to your responses.
Unlike with other mediums, the time between when your offer is delivered and when it can be acted upon is very short. As a rule, your response time should not be longer than 12 hours.

6. Give customers a reason to refer.
At the bottom of your email put a small blurb. “If you know of anyone else who would be interested in this offer please forward them this email.” Give your customers a reason to refer a friend and you’ll see an even better response rate.

7. Layout of the email.
Understand how your audience is going to read their email. In general people only view the email in a small box. What that means for your email is that it needs to convey its message in that little box and give them a reason to scroll down.

8. Tune into WIIFM.
The WIIFM (Whats in it for me?) station is a favourite station when it comes to accepting special sales offers. Ensure that your buyer has a clear and simple way of accepting your offer. ‘Click here to receive a free case study’ – ‘ Reply to this email to receive a free copy’ – ‘Place your name in the form to begin
your registration process’.

9. Flashy images vs Text.
There must be a balance between images and text in email marketing. Preferably more text than images. One image plus a single link with a call to action in actual text is ideal.

10. Clean Subjects.
Ensure that you have a subject line that is catchy enough for your email to be opened and relevant enough for the email to be read all the way through. Try using questions (e.g. Are you struggling to find clients?) or great adjectives (e.g. Exclusive unveiling of new product).

For more info and tips from Fred, check out his blog.

Media Opportunity – Calling all Under 20 Young Entrepreneurs

Are you a young entrepreneur who is under 20 years of age?

If yes, we wanna hear from ya!

The Frank Team has been contacted by a media outlet and they are interested in doing a story on some young (under 20) entrepreneurs out there right now running their businesses. Yey for young entrepreneurs!

If you (or anyone you know of) meet these criteria please contact us ASAP.

Criteria:
- Under 20
- Currently running your own business (part time or full time) of any type (business, social, environmental etc)
- From any state in Australia

Please get in contact with us ASAP with your direct phone number (mobile, land line), your age and your business name. You can also call me with any questions: (02) 95186244

Spread the word to any other young entrepreneurs you know and get them to contact us ASAP.

Jessica

The Frank Team – Director

jessica@frankteam.com.au

Juicy Branding with Tim Pethick

If you couldn’t be at the Sydney young entrepreneur event for young people currently running (and
interested in running) their own biz that The Frank Team organised, then you missed a fab talk from Tim Pethick, inventor and chief nudie, of nudie fruit juices.

But fear not, we’ve captured some of the highlights for you here so that as a young entrepreneur you can use them in your own business right now!

Here’s the story… Tim loves fresh juice. But he didn’t always have time to make his own, especially when travelling for work, so he conducted some in-depth research and started experimenting in his own kitchen with different blends of fruits and different sized bottles.

In their first week on the market in 2003 nudie sold 40 bottles! nudie now employs 86 people and nudie’s are available in 4,500 outlets around Australia – that equates to 150,000 bottles sold every week!

Here’s some random thoughts Tim shared with us about his journey to help give you an edge on branding your new products and projects.
The principal elements of Tim’s nudie success:
* Integrity of the product
* Product difference
* Brand
* Passion
* I didn’t know what couldn’t be done – industry outsiders think differently

Tim’s insights on marketing:
People are too busy and not listening
Cutting through the clutter is increasingly difficult
You can waste a lot of money on ineffective advertising
Consumers are looking for something else
For decades marketers have known “consumers have become more discerning” yet they treat them the same way
Marketers talk AT consumers rather than WITH them
Consumers are “trading up” – they want mini-indulgences
Get people talking – “word of mouth”

Getting the BRAND message across
Australians are “increasingly unhappy with, and ignoring, advertising”
81% say they are taking less notice of advertising
66% said advertising was boring and repetitive
75% say stereotypes proliferate
Source: Eye on Australia 2003

The lessons Tim has learned:
To challenge conventional wisdom
Just do it!
There are always more reasons not to Think big!
If you don’t think you can you can’t
Enjoy the ride (and others will too)
Focus on the customer
Be the best – don’t compromise
Size doesn’t necessarily matter
Don’t focus on the competition or you will lose

Branding the nudie way:
Make your product remarkable
Make it fun
Make it positive
Don’t rely on traditional advertising
Give it (positive) attitude
Engage the consumer – maximum dialogue;maximum involvement

Savvy Networking Tactics

So you’re into business networking? Here’s some savvy tactics to make the most of your time and develop your new-found relationships.

Be Strategic

By now you should have the confidence and basic networking skills for you to enjoy and benefit from every one of your networking experiences. You’ve got some key contacts, and a thirst for more.

It’s time to get strategic. You should now know which type of networking experiences you typically get the most out of. Perhaps you find your professional association contacts a bit dry and boring but love attending a particular event or regular group meeting? Don’t cut the old ties, just focus more on the ones you can see yourself benefiting from (and enjoying!).

Start by planning your year (or what remains of it). Be strategic about the events and groups that you will frequent. Decide on your level of involvement with each of them as well (will you volunteer more time with any of them, perhaps write their newsletter or organise a fundraiser?), and weigh up what spending more time and energy on each will actually achieve. Of course, as well as penciling in these ‘must-go’ networking opportunities, you also need to leave time for those that you may not have heard about yet, such as one-off events or launches.

As well as making these choices and scheduling them into your business and social life, it can be a good idea to start a networking budget. This should include money for events and membership fees, extra money for unplanned or unexpected opportunities that come up, and a small portion of money to spend on your networking ‘weapons’ to make an impact (see below). A budget will naturally make you more strategic in your approach to networking as not only is it a self-allocated source of funds for your activities, but it also makes you think carefully about what you do and don’t want to attend.

Weaponry

Business cards, conversation starters and the ability to quickly identify relationship possibilities are the three pillars of networking basics. But these things are also expected of business people. Go the extra mile by arming yourself with some extra weapons to develop existing relationships and establish some great new ones. These things will also ensure that you’re remembered by the people that you meet!

Here’s some ideas:

Networking cards

* Get some business-card size cards created that explain what you do. This is especially suitable for businesses that often have complicated terms or concepts. Provide definitions of those terms as well as a way to find out more information.
* This is also great if you are a member of a networking group/club looking for members, as it can explain what the group does and provide contact details.

Mini-Newsletters

* Print a small newsletter about your activities to hand out to people who you end up in deep conversations with, especially if they appear genuinely interested in more information about what you do, on the spot. The newsletter should be just that, news. Don’t ever try to sell anything at a networking event.

Referral business cards

* Carry the cards of other people’s businesses you know and trust. If you meet someone and end up recommending one of the businesses you have a card for, hand them a card! It’s a good idea to write on the back of each card, “Referred by your name” so that the person remembers you and mentions you to the business. You always get back what you give out, so make sure you refer professional, ethical colleagues who deserve the promotion and who you either use or would use yourself.

A funky business card holder/case

* Many networkers (and women in particular) carry a slim, small business card case. Turn it into a conversation starter and talking point by choosing a funniy shaped or brightly coloured one. Of course, make sure the case isn’t rude!

Your diary

* This is absolutely essential incase you need to schedule a time for further discussion with a new colleague. They are much more likely to follow up on your discussion if you set up a time right away, rather than if you contact them later (which should be doing with all your contacts anyway!).

Name tag

* Get a name tag made that has your business logo on it. Carry it everywhere. This means you can easily deal with events that do not provide name tags or ones where they may have spelt your name wrong. It also means people remember your tag, especially if its bright and attractive. Wear your tag on the left hand side so as not to block it when you shake hands with people.

Somewhere to put collected cards

* Where do you put the cards you collect at an event? Whatever you do, don’t put them in your own business card case or, especially in the case of men, in the same jacket pocket that has your own cards. It doesn’t look that good to a new contact if you have to shuffle through ten cards before finding your own, so decide ahead of time where to put them.
* Ladies, if you have no hand baggage or pockets, then put them at the back of your card case, and keep your own cards at the front.

The ladies room

* Women shouldn’t underestimate the power of the ladies room! We all know how much gossip and chit chat goes on in there, so use the time spent refreshing your lipstick or washing your hands to casually chat with others. Keep the conversation casual and non-business oriented if you are the one starting it up.

Record Important Dates and Facts

There are many ways to keep in touch with your network (emails, newsletters, etc) but it’s often useful to note down specific dates and facts about each person. An email on each person’s Birthday is a nice idea, as well as Christmas or Easter cards from your business. You may even like to post or email to your database an amusing or exciting snapshot of something you have achieved or done recently (collecting your business award onstage?).

Write down important facts about the people you meet on the back of their cards, and review these regularly.

For example, you might write: “James lives with his brother Mike, a construction worker who is renovating their home. James loves motor cycles and rides every other weekend, and has bought a new bike.”

Next time you meet or contacts James you have some great conversation starters, like “How are the renovations coming along?” and “How have you been finding the new bike?”

Think Outside the Square

Almost every experience you have in your life is a networking opportunity. Of course, you don’t want to become too obsessed with that fact, but nevertheless, take your cards everywhere! After all, how many times have you bumped into someone at the shopping center, in the queue at the bank, at a friend’s place or at social engagement (party, BBQ)?

‘Networking’ events and regular group meetings (professional associations etc) aren’t the only places to network. Be prepared to meet new people (including possible clients and suppliers) at professional development events (conferences, workshops, training sessions) as well as at exhibitions, trade fairs, in foyers and elevators, and at social functions.

And remember, practice makes perfect!

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