Make the Media Your Best Friend

Young Entrepreneurs in the Media

Dealing with the media can seem daunting when you’ve never done it before. Once you learn how, media coverage can be the best marketing tool to grow your biz.

We asked 3 young entrepreneurs how they got media attention, how it helped their businesses and what tips they have for anyone starting out.

Check out their stories here

Here are some examples of media releases featured in local papers by young entrepreneurs:

Download them and start thinking about what press release you could put together to get you and your business noticed in the media!

Paul Munro, Creative Director, Vision- Print Design Studio

1. Local paper (The Highland Post) – Local Young Entrepreneurs Reject the Recession

Vanessa Cullen, Principal, Forward Thinking Design

1. Fit Out magazine – Setting the Standard

2. Local paper – Design on Future

Where has The Frank Team been in the media recently???
We have been lucky enough to get some great media attention over the years. We have used a combination of direct media releases to journalists, as well as our website ranking highly for keywords that we know journalists are looking for and they then contact us!

Check out…
News.com.au – Young entrepreneurs tell Australians to toughen up on the global financial crisis
Daily Telegraph – Youth get down to business
The Australia – Now’s the time for web starts ups to go online
Want to learn how to get yourself featured in the media?

BOOK NOW for our PR Secrets for Beginners Workshop.

Send us your media coverage and we will add it here for ALL to see! jessica@frankteam.com.au

Opportunities for Young Entrepreneurs – The Latest

Get stuck into our latest Opportunities Blast just for you and your growing business.

Young Entrepreneurs Workshop –THIS Saturday (13th June) in Sydney

This is a FREE event put on by The Frank Team for young entrepreneurs to help activate their ideas. Hear from successful young entrepreneurs, work on your business idea through innovative and practical workshops, and meet other local young business people out there making their ideas a reality. The day assists 16 – 28 year olds who have a business idea, are thinking about setting up a new business, or want to grow their existing business. More info http://www.youngentrepreneurs.net.au/young-entrepreneurs-workshop-activate-your-ideas.html

Show Me How Workshop – PR Secrets for Beginners

Would you love to get some coverage in the media to grow your business but don’t know where to start? Effective PR is important to any business for a number of reasons. Mainly because it raises your profile to your audience, positions you as an expert in your field, helps to build your database and most importantly INCREASES SALES! The Frank Team’s ‘PR Secrets for Beginners’ workshop will teach you how to be a self-sufficient PR gun with a toolbox full of strategies for getting you and your business the PR exposure to grow your business right now. Delivered by young entrepreneur Jonica Bray from Publicity Insider.
BOOK NOW http://www.youngentrepreneurs.net.au/prworkshop.html
(Yes we are looking at webstreaming/recording this – so if you can’t make it let us know and we will keep you updated with this option)

Announcing Frank Team Young Entrepreneur FORUMS

We are super excited to announce our Young Entrepreneurs online FORUM. Here is a place to connect with young people just like you, starting and running a business – share knowledge, get contacts, get advice…..and generally hang out! Go and introduce yourself right now http://www.youngentrepreneurs.net.au/forum/

Help Brand Australia

If you are an exporter or importer then you can help to Brand Australia with Austrade. Have your say in how to better position Australia as a trade and investment partner, so that it helps you grow your business. Get involved http://survey.austrade.gov.au/ .

QLD Young Entrepreneurs Camp

With UPLOAD, our friends at Edgeware offer stimulating, accessible, enjoyable explorations of enterprise development and entrepreneurial skills, delivered through a series of interactive, hands-on workshops with expert trainers and young, real-world entrepreneurs. Check it out
http://www.edgeware.com.au/upload.htm

Take advantage of the Australian governments tax exemption http://www.creditcardfinder.com.au/30-percent-tax-break-for-business-owners-2009.html

DELL has also got some great end of Financial Year deals going on that you may like to take advantage of! Get into it.

If you have an opportunity you would like to share with other young entrepreneurs, let us know.

5 Common PR Mistakes

The thought of contacting a journalist and media agency can be scary, but it doesn’t have to be! We’ve been around the PR block and learnt a thing or two about what NOT to do when trying to gain media exposure for you and your business.

Here is your 5 COMMON PR MISTAKES TO AVOID download a peak at what to avoid with DIY publicity

Want to learn more?

If you want to learn more about how to be a self-sufficent PR gun, hurry and book now for our ‘PR Secrets for Beginners’ workshop which is running July 14th, Syd with young PR and publicity extraordinaire Jonica Bray.

As busy people it can be tricky to keep a finger on the pulse in all areas of your business or organisation. So knowing how to continually promote you and your organisation through media channels can be daunting…unless you have the know-how.
Effective PR is important to any organisation for a number of reasons. Mainly because it raises your profile to your audience, positions you as an expert in your field, helps to build your database and most importantly INCREASES SALES and exposure for what you do!

Book Now to come to our engaging and highly effective workshop so you learn the Tips from Jonica who has worked on the inside as media for many years.

PR Secrets for Beginners – Workshop

Would you love to get some coverage in the media to grow your business but don’t know where to start?

As busy entrepreneurs it can be tricky to keep a finger on the pulse in all areas of your business. So knowing how to continually promote you and your business through media channels can be daunting…unless you have the know-how.

Effective PR is important to any business for a number of reasons. Mainly because it raises your profile to your audience, positions you as an expert in your field, helps to build your database and most importantly INCREASES SALES!

Why pay someone else when you can learn the secrets of how to utilise the media and make the most of PR opportunities yourself?!

The Frank Team’s ‘PR Secrets for Beginners’ workshop will teach you how to be a self-sufficient PR gun with a toolbox full of strategies for getting you and your business the PR exposure to grow your business right now.

Following the success of April’s “SHOW ME HOW” online marketing workshop with marketing gun, Fred Schebesta, The Frank Team are excited to offer a 3 hour practical workshop for young entrepreneurs like you on how to get out there, get noticed and raise the profile of you and your business with PR and publicity extraordinaire, Jonica Bray.

The Frank Team’s “SHOW ME HOW” series deliver workshops that are presented by young entrepreneurs for young entrepreneurs that are only about stuff you need to know about and focus on showing you HOW TO DO IT YOURSELF.

When: 14th July 4.30 – 7.30pm

Where: bioFirst Seminar Room
Ground Floor, National Innovation Centre, Australian Technology Park, 4 Cornwallis St Eveleigh, NSW 2015
Parking available on site.

How Much: $66 per person (inc GST)

A recording of this workshop will be available to view after the event  – please email jessica@frankteam.com.au to book your access.

Also, if you have a skill that you would like to SHOW other young entrepreneurs HOW TO DO then please contact us for inclusion in our “SHOW ME HOW” series.

We have put together a short article on 5 Mistakes to Avoid when working with the media. We hope to spread the learning we have had over the years in regards to working with the media to you so please feel free to forward the article around and use in your newsletters etc with acknowledgment of The Frank Team of course.

Plus check out the coverage other young entrepreneurs have got in the media recently – get inspired!

Our Workshop presenter:

Jonica Bray from Publicity Insider

Through this workshop Jonica Bray will teach people all the basic skills they need to get their business PUBLICITY.

After working for leading national and international press and liaising with PR agencies on a daily basis, she has a lot of experience to share. As a journalist she knows which stories get published and which press release’s end up in the recycle bin.

Her inside knowledge can be passed on and by following the simple instructions you will have a basic PR plan in no time. Most news rooms work the same and are looking for particular types of stories at certain times of the year.

Jonica will provide you with those calendars and suggest ways you can be involved with many publications throughout the year, establishing your credibility and enhancing your reputation along the way.

The 3 hour workshop will cover:

- Introductory guide explaining what PR actually is (compared with marketing and advertising)

- How PR can help your business

- Why it’s important to set PR goals

- How to create a simple PR plan.

- Identifying target audiences and the publications they read

- The main ways to secure free editorial coverage

- How to develop story material for your pitch

- Digging deeper to get the story

- Who are you going to call?

- Roles within the media

- Becoming a PR expert

BOOK NOW TO SECURE YOUR SEAT

When: 14th July 4.30 – 7.30pm

Where: bioFirst Seminar Room
Ground Floor, National Innovation Centre, Australian Technology Park, 4 Cornwallis St Eveleigh, NSW 2015
Parking available on site.

How Much: $66 per person

A recording of this workshop will be available to view after the event  – please email jessica@frankteam.com.au to book your access.

We have put together a short article on 5 Mistakes to Avoid when working with the media.  We hope to spread the learning we have had over the years in regards to working with the media to you so please feel free to forward the article around and use in your newsletters etc with acknowledgment of The Frank Team of course.

Tips For Your Fitness Business

Exposed: The Top Four Tips to a Successful Fitness Business

Josh Panebianco of Sydney Active is a young entrepreneur making waves in the personal training area. Here he shares his TOP FOUR tips in running a successful fitness business – so that you can do it too!

Setting goals

Personal training is all about helping your clients achieve their goals, but if you don’t have goals set out for your self and your fitness business, you have no chance of succeeding. You gotta walk the talk!

Goals are destinations, places that you would like your business to be.

Try to make these goals as specific as possible.

After you have set your goal now work out the actions that you need to complete to achieve your goals. For example you need x amount of clients to earn x amount a month which equates to x amount a year. Then break this down to how many prospects you need this month to achieve your goal. And then to get those prospects (to your website, through referrals, through networking etc) what action do you need to take.

One final note; don’t make all your goals monetary. Think about things that mean a lot to you in and outside your business.

Use direct debit to charge your clients

Direct debt is the only way you should charge your clients – and I have learnt this the hard way!

Direct debit makes you three times the amount of money with the same amount of clients. Never use packages they are for cave men who don’t know how to run fitness businesses. Charge your clients monthly by direct debit. With direct debit if someone doesn’t turn up you still get paid. Unless you love asking for money and love signing up the same person again and again auto debit is the only option.

Now that you direct debit all your clients you don’t look at how much your making per session it’s now more like how much you make a month with x amount of people coming twice a week.

You if wanna know more about how to make this work, then contact me direct and I am happy to share.

Create qualified clients

When someone calls and says “hi, I would like to learn more about your services and ask your prices,” don’t just tell them turn it around and say “ok, great well what do you want to do?” so you can learn more about them.

More often than not they will give you the standard answer of “I just want to get fit” or “just want to lose weight”. So then ask them “why it is important to you to get fit or lose weight”. Be aware that you may have to ask this a few times. What you are trying to do is to find their hot button which means their pain, the emotional reason why they called you. For example their father died of a heart attack and they don’t want the same fate. After you have found the emotional reason for wanting to train with you now is the time to go through prices and the times that they can train.
After that repeat everything they have said to you, for example so you want to train because your dad had a heart attack and your don’t want the same thing to happen to you, you want to train three times a week and you want to lose x amount of kgs .This will reinforce in the prospects mind the reason they want a person trainer and will create qualified clients before you even meet them in person.

Setting your hours

You may think that controlling your session times is the last thing to worry about, but letting your clients set your working hours is a recipe for disaster.

Make sure that you’re the one setting the hours that you work not your clients. Have blocks of the day that you train and commit to filling your hours. 6 till 10 and 4 till 8 or some thing like that and any time outside that make your self unavailable. This will help you gain control over your clients and stop your from becoming burnt out.

These are just my TOP 4 TIPS to running a successful personal training business.

If you want to learn more about getting qualified as a personal trainer, starting your own personal training business or just about motivating yourself then contact me. You will find me at

www.personaltrainerssydney.com.au
www.boxingsydney.com.au

If you are a young entrepreneur who has started a business and would like to share your TOP TIPS with other young entreprenuers, then send through your article to info@frankteam.com.au for consideration.